Henkel Financial Statement Analysis

Topics: Cash flow statement, Cash flow, Balance sheet Pages: 11 (3031 words) Published: November 26, 2011

1.History and Location

Henkel AG & Co. KGaA is a multinational company headquartered in Düsseldorf, Germany. Founded in 1876, Henkel is a global leader in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. Headquartered in Düsseldorf, Germany, Henkel employs 48,000 people worldwide and is ranked among the Fortune Global 500. The company’s preferred shares are listed in the German stock index DAX. In North America, Henkel has about 5,700 employees in more than 50 facilities across the U.S. and Canada. Henkel has grown rapidly in North America during the past decade and now generates about 20 percent of worldwide sales in this region . According to the sources, at the beginning of the Company's history there was 28 year-old merchant who was interested in science - Fritz Henkel. On September 26, 1876 he and two partners founded the company Henkel & Cie in Aachen and marketed his first product, a universal detergent based on silicate. During the following years, this German family of entrepreneurs and thousands of their employees built Henkel into a global company. 2.Governance

The controlling company of Henkel is Henkel AG & Co. KGaA, headquartered in Düsseldorf. Responsible corporate management and controlling, aimed at a long-term increase in shareholder value, has always been a part of Henkel’s identity. Taking into account the special aspects specific to its legal form and articles of association, Henkel AG & Co, KGaA complies with the main recommendations of the German Corporate Governance Code, with two exceptions. They do not list the individual shareholdings of members of the Henkel family on the Supervisory Board or on the Shareholders’ Committee. The remuneration of the Management Board also complies with its guidelines. Contribution to Shareholder Value

With efficient processes, innovative products and comprehensive risk management, Henkel's sustainability strategy contributes to a long-term increase in the value of the Company. The increasing interest of international capital markets in ethical investment funds and general CSR topics as another clear signal for the economic significance of sustainability. Risk management - Safeguarding values

Group-wide risk management makes an indispensable contribution to value-oriented management at Henkel. It enables business opportunities to be optimally utilized and possible risks to be countered at an early stage. Independent safety, health and environment audits are an important component of this function. For example, if the neighborhood or the environment is endangered by an operational incident, this entails much more than high, unexpected costs. Company;s reputation will suffer as well. For a company like Henkel, which generates around 70 percent of its sales with consumer brands, this is a crucial factor. Consumers and customers can decide on a daily basis whether or not to buy Henkel products, thus influencing Henkel´s economic success. This is yet another reason why integrated management and the global Code of Conduct are of major importance for the future viability of the Company. II.Business Vision

Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

Values are the basic unstated beliefs of the people working in an organization. The values of the people of Henkel are stated below. They are:

- customer driven
- develop superior brands and technologies
- aspire to excellence in quality
- strive for innovation
- embrace change
- are successful because of the employees
- are committed to shareholder value
- are dedicated to sustainability and corporate social responsibility - communicate openly and actively
- preserve the tradition of an open family company

III.Business Activity
Henkel operates worldwide with leading brands and technologies in three business areas: •Laundry & Home Care
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