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Health Belief Model And Theory Of Planned Behavior

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Health Belief Model And Theory Of Planned Behavior
A health educator benefits from using a theoretical framework when designing a health promotion program for numerous reasons. Two reasons are that theories serve as a guide for programs and interventions and they also help us reach goals and understand human behavior.
First, a theoretical framework should be used to provide guidance for a program or intervention as it helps to develop measurable objectives and to choose the best strategies and methods for certain populations and health behaviors. For example, if a health educator wants to help a person or group lose weight, a theoretical framework will help to organize necessary steps and objectives that will be most effective with that certain person or group. For theories such as Health
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To start, both are considered cognitive theories. The emphasis behind an individuals’ thoughts about a behavior are a large focus of these theories and less focused on the more tangible behavior changes. For example, the end result of studies using the Health Belief Model and the Theory of Planned Behavior offer a unique perspective into how a person perceives a certain behavior change versus putting that individual into action as the Transtheoretical Model demonstrates by guiding a person through stages to lead to actual behavior …show more content…
The Theory of Planned Behavior has demographic factors included as an external variable in the model but does not suggest that these factors directly contribute to a behavior. For example, when studying breast cancer and the behavior of getting a mammogram screening, the Health Belief Model would consider a person’s education status to be influential in determining if a woman is likely to get a mammogram. A low education level could indicate that there is not enough knowledge about breast cancer or why it’s necessary to be proactive in getting screened therefore changing the approach for that individual. The Theory of Planned Behavior would say the same, yet it would serve more as an external barrier and influence with less importance to the other

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