Hatem Hassan Zakaria Juhayna Co

Food and Beverages Industry Sector
Juhayna Company Credit Analysis

Hatem Hassan Zakaria
Presented to: Dr Hayam Wahaba

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Table of Content
Contents

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Country Risk Level ….................................................................................................................3
Background on the International Industry………………………………………………….…..5
Background on Domestic Industry………………………………………………………….….5
Market Segmentation……………………………………………………………………….......8
The Local Demand………………………………………………………………………….…..9
Local Supply 1…………………………………………………………………………............10
JUHAYNA FOOD INDUSTRIES COMPANY PROFILE……………………………..….…13
1. Company Background………………………………………………………………..........13
2. Corporate Values………………………………………………………………………..…13
3. Quick view on Product Mix………………………………………………………….....…13
4. Vision and Mission……………………………………………………………………..…14

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KEY EXTERNAL FORCES………………………………………………………….......…..15
1. Industry Overview…………………………………………………………………...……15
2. Risk to Outlook……………………………………………………………………… ......16
3. Economic Forces – PEST (Political, Economic, Social and Technological analysis) …. .16
4. Juhayna Food Industries Direct Competitors……………………………………… ….....19
5. The Global Challenge…………………………………………………………… …….....20
6. Opportunities & Threats………………………………………………………… ….........22
7. External Forces Evaluation (EFE)……………………………………………… ……......23
Juhayna ownership structure……………………………………………………… ………….24
Management…………………………………………………………………………..……....24
Ownership structure analysis……………………………………………………… …..……..26
Juhayna Financial Statements……………………………………………………… …..…….27
Liquidity analysis…………………………………………………………………… …..……29
Asset Management Efficiency……………………………………………………… …..……32
Profitability analysis………………………………………………………………… …..…...33
DuPont and Growth analysis……………………………………………………… ……..…..34
Business Risk analysis…………………………………………………………… ……..……36
Leverage Ratios (Financing Decision)…………………………………………………..……36
1. Capital Structure

References: 2 Country Risk Level (2009)