Tangible & Intangible Resource Analysis
A full appraisal of the tangible and intangible resources can be found in Appendix D. Table 5, below, summarises this analysis. TABLE 5 TANGIBLE AND INTANGIBLE RESOURCE ANALYSIS
Tangible Financial Resources
Currently Financially sound
Small compared to competitors: limited ability to invest in new areas Tangible Physical resources
Good plant and operations in the US.
Probably less efficient than competitors; no assets outside US Intangible Technological resources
Only strength is an agreement with Porsche
Very weak technologically; no record/reputation technologically Intangible Reputation resources
Very strong brand in the US
Brand of some but limited value outside the US Human Resources
Extremely loyal and valuable workforce, who themselves strengthen the brand
No or weak abilities in marketing and manufacture in other countries In conclusion, this analysis highlights …..
Value Chain Analysis
A full description of the Value chain analysis can be found in Appendix E. Figure 2 summarises this analysis. Firm Infrastructure: Good senior management has transformed the firm, but it remains small compared to global competitors
Margin: Adequate but possibly insuff-icient for financing major new model, technology or mar-ket development HRM: Excellent, but no skills or abilities outside the US
Tech Development: Very Weak, so the brand relies on its lack of technology.
Procurement: Very good relationships with streamlined supplier base, and new Brazil operation can reduce costs further
good advanced JIT procedures
Excellend highest level US operations
very good because …..
Marketing & Sales:
Excellent relationships and brand strength in US. Very weak outside US
Service: Excellent in the US; very weak outside….
FIGURE 2: VALUE CHAIN ANALYSIS
This analysis highlights that …..
Functional audit comparison with competitors
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