Harley Davidson
1. Mission
It is not surprising that Harley has been around for over 100 years, all one needs to point to is their mission statement:
“We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.”
1A. Executive Summary
Harley-Davidson, Inc. is a world-wide corporation that offers a wide variety of motorcycles. Although Harley-Davidson is extremely well known for its motorcycles, the products it offers goes far beyond that. They have a large assortment of MotorClothes apparel and accessories, and genuine motor accessories. Harley-Davidson has 595 dealerships located in various regions throughout the United States. They also have several dealerships spread out over sixty countries worldwide. With the abundance of Harley-Davidson dealerships, customers can fulfill their wants while saving time and money. “Harleys are seen as more than just motorcycles. They represent America, Hollywood and masculinity” (Winer, 2007). These impressions allow Harley riders to receive the "cool factor" which undoubtedly increases their self-esteem, while many others simply enjoy the feeling of being included in a "biker gang." Harley-Davidson believes that accessorizing is all about choices, which ultimately turns your motorcycle into a two-wheeled expression of your soul.
The motorcycle segment of Harley-Davidson includes the group of companies which do business at Harley-Davidson Motor Company (HDMC). These include Buell Motorcycle Company and MV Agusta. “The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight, touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services” (Harley-Davidson Inc).
“Over the years, Harley-Davidson has evolved from a motorcycle shop to a lifestyle. Touting symbols on the backs of
It is not surprising that Harley has been around for over 100 years, all one needs to point to is their mission statement:
“We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.”
1A. Executive Summary
Harley-Davidson, Inc. is a world-wide corporation that offers a wide variety of motorcycles. Although Harley-Davidson is extremely well known for its motorcycles, the products it offers goes far beyond that. They have a large assortment of MotorClothes apparel and accessories, and genuine motor accessories. Harley-Davidson has 595 dealerships located in various regions throughout the United States. They also have several dealerships spread out over sixty countries worldwide. With the abundance of Harley-Davidson dealerships, customers can fulfill their wants while saving time and money. “Harleys are seen as more than just motorcycles. They represent America, Hollywood and masculinity” (Winer, 2007). These impressions allow Harley riders to receive the "cool factor" which undoubtedly increases their self-esteem, while many others simply enjoy the feeling of being included in a "biker gang." Harley-Davidson believes that accessorizing is all about choices, which ultimately turns your motorcycle into a two-wheeled expression of your soul.
The motorcycle segment of Harley-Davidson includes the group of companies which do business at Harley-Davidson Motor Company (HDMC). These include Buell Motorcycle Company and MV Agusta. “The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight, touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services” (Harley-Davidson Inc).
“Over the years, Harley-Davidson has evolved from a motorcycle shop to a lifestyle. Touting symbols on the backs of