Harley Davidson's Customer-Centered Supply Chain
MAKING MARKETING DECISIONS
Case 5-1 Harley Davidson's Customer-Centered Supply Chain
1. How can Harley Davidson marketing and sales, personnel interact with its purchasing personnel to further strengthen the supply chain and improve customer loyalty?
To further strengthen the supply chain and improve customer loyalty. Harley Davidson marketing and sales personnel must interact with its purchasing personnel to integrate the supply chain from supplier of raw materials and getting the product delivered into the hand of user at the right time, cost and quality user need it. Harley integrated effort must focuses on people, process and technology to improve supply chain development by enhance quality, reduce cost and improve delivery time to make sure every stage of supply chain reach their objective and satisfy customer need and wants.
People
The Supply chain improvement effort involves participation from all Harley productions such as marketing, sales, supplier, engineers, transporter and other involver with Harley. All of them must have the knowledge about customer need and wants.
Marketing and sales personnel must have a good knowledge about customer need and wants. This is to ensure the best information can be transferred to purchasing personnel for making purchasing material that can suite customers need and wants. Harley marketing and sales personnel make a community marketing; they don't just sell a motorcycle but also selling an ownership experience. Harley Davidson delivers membership in a community, arranges adventure tours and sells a lifestyle for the Harley purchaser, it can be concluded total product far exceeds the motorcycle. All activities are to make sure the marketing and sales personnel kumpulkan data about the customer need and want, and easily transfer to purchasing personnel to make development about the material.
Marketing and sales personnel also must make market-based assets, such as strong branding, strong customer base and strong
Case 5-1 Harley Davidson's Customer-Centered Supply Chain
1. How can Harley Davidson marketing and sales, personnel interact with its purchasing personnel to further strengthen the supply chain and improve customer loyalty?
To further strengthen the supply chain and improve customer loyalty. Harley Davidson marketing and sales personnel must interact with its purchasing personnel to integrate the supply chain from supplier of raw materials and getting the product delivered into the hand of user at the right time, cost and quality user need it. Harley integrated effort must focuses on people, process and technology to improve supply chain development by enhance quality, reduce cost and improve delivery time to make sure every stage of supply chain reach their objective and satisfy customer need and wants.
People
The Supply chain improvement effort involves participation from all Harley productions such as marketing, sales, supplier, engineers, transporter and other involver with Harley. All of them must have the knowledge about customer need and wants.
Marketing and sales personnel must have a good knowledge about customer need and wants. This is to ensure the best information can be transferred to purchasing personnel for making purchasing material that can suite customers need and wants. Harley marketing and sales personnel make a community marketing; they don't just sell a motorcycle but also selling an ownership experience. Harley Davidson delivers membership in a community, arranges adventure tours and sells a lifestyle for the Harley purchaser, it can be concluded total product far exceeds the motorcycle. All activities are to make sure the marketing and sales personnel kumpulkan data about the customer need and want, and easily transfer to purchasing personnel to make development about the material.
Marketing and sales personnel also must make market-based assets, such as strong branding, strong customer base and strong