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Hamlet Ap Rhetorical Analysis
Brandon Markle
1­12­15
Honors English
Small Change AP Rhetorical Analysis Best­ selling novelist, Malcolm Gladwell in his article, “ Small Change”, consistently returns to discussing the civil rights movement and what it was that allowed for its success. Gladwells purpose is to convince the general population that social media is not as dangerous to the status quo as many people are lead to believe. He creates a persuasive tone in order to convince his readers that social media is not an an adequately effective tool in organizing social or political activism. Gladwell begins with the Greensboro sit­ins, leaving the reader with a sense of pride that such radical events took place without the use of social media. Gladwell begins his search of the social media by acknowledging many examples of protests, and observes that in the absence of social media, the protests tend to be stronger, more organized, and the people participating have stronger emotional bonds and investments.He explains to the audience by a large network based upon consensus instead of hierarchy, and argues that many activist movements have not succeeded when lacking a central authority and hierarchy. The outpouring of his intelligence he is able to gain trust and credibility from the readers to better persuade them of his argument. Gladwell deconstructs online protest and social activism, basically saying Tweeters and
Facebookers are engaged in the sense of a sacrifice made for social change. He refers to saying social media helps us organize differently , in ways that may not lead to drastic change. The use of pathos he uses almost condemns people that contradict him to a loss of pride.The use of language he employs forces the audience to acknowledge his influence of the knowledge he has. Gladwell inserts many examples of protests, and observes the absence of social media in these events. he also implies some historic examples of activism, and determines the “weak

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