L E A R N I N G O B J E C T I V E S
Learn about the strategy diamond.1.
See how you can add staging, pacing, and vehicles to the strategy.2. Use the diamond to formulate your personal strategy.3.
This section introduces you to the strategy diamond, a tool that will help you understand how clearly and completely you have crafted a strategy. The diamond relates to both business and corporate strategy, and regardless of whether you are a proponent of design or emergent schools of strategizing, it provides you with a good checklist of what your strategy should cover. The section concludes by walking you through the application of the strategy diamond to the task of developing your personal strategy. Figure 5.16.
In life and at work, we hope that you find the [strategy] diamond to be your best friend.
The Strategy Diamond
All organizations have strategies. The real question for a business is not whether it has a strategy but rather whether its strategy is effective or ineffective, and whether the elements of the strategy are chosen by managers, luck, or by default. You have probably heard the saying, “luck is a matter of being in the right place at the right time”—well, the key to making sure you are in the right place at the right time is preparation, and in many ways, strategizing provides that type of preparation. Luck is not a bad thing. The challenge is to 5.6. Formulating Organizational and Personal Strategy With the Strate... http://www.web-books.com/eLibrary/NC/B0/B58/035MB58.html 1 of 7 10/02/2012 12:25
recognize luck when you see it, capitalize on luck, and put the organization repeatedly in luck’s path.
The strategy diamond was developed by strategy researchers Don Hambrick and Jim Fredrickson as a framework for checking and communicating a strategy. 
already learned in this chapter about the need for focus and choice with strategy, but you might also...