Haier Ceo
Haier CEO -‐-‐-‐ Ruimin Zhang
Shen Si F35122015-‐7 Ruimin Zhang was born in Shandong Province on 1949 and Received an MBA from the University of Science and Technology of China in 1995. Now he is the CEO of Haier Group. Haier, established as a refrigerator factory in Qingdao in 1920 and now a multinational consumer electronics and home appliances company which with over 6% share of the white goods sector is the market leader. It is also credited with being mainland China’s (vs Hong Kong’s) only truly global brand. Haier brand has undergone three stages of development to today. First, 1984-‐1991 brand established stage. Based on quality, through technology development and Meticulous management establish a brand. Second, 1992-‐1998 Mergers and expansion strategy stage through low-‐cost. The brand of large-‐scale extension stage. Group 's assets development from the tens of millions to 66,6 billion by Only 10 years. Finally 1999-‐now Brand of the international operations stage. Each growth stage has the appropriate in the circumstances of the goals and strategic principle. China joined the WTO in 2001. Before that, Haier let slip no
Shen Si F35122015-‐7 Ruimin Zhang was born in Shandong Province on 1949 and Received an MBA from the University of Science and Technology of China in 1995. Now he is the CEO of Haier Group. Haier, established as a refrigerator factory in Qingdao in 1920 and now a multinational consumer electronics and home appliances company which with over 6% share of the white goods sector is the market leader. It is also credited with being mainland China’s (vs Hong Kong’s) only truly global brand. Haier brand has undergone three stages of development to today. First, 1984-‐1991 brand established stage. Based on quality, through technology development and Meticulous management establish a brand. Second, 1992-‐1998 Mergers and expansion strategy stage through low-‐cost. The brand of large-‐scale extension stage. Group 's assets development from the tens of millions to 66,6 billion by Only 10 years. Finally 1999-‐now Brand of the international operations stage. Each growth stage has the appropriate in the circumstances of the goals and strategic principle. China joined the WTO in 2001. Before that, Haier let slip no