Haier Ceo

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Haier
 CEO
 -­‐-­‐-­‐
 Ruimin
 Zhang
 

  Shen
  Si
  F35122015-­‐7
 
  Ruimin
 Zhang
 was
 born
 in
 Shandong
 Province
 on
 1949
 and
 Received
 an
 MBA
 from
 the
 University
  of
 Science
 and
 Technology
 of
 China
 in
 1995.
 Now
 he
 is
 the
 CEO
 of
 Haier
 Group.
  Haier,
 established
 as
 a
 refrigerator
 factory
 in
 Qingdao
 in
 1920
 and
 now
 a
 multinational
 consumer
  electronics
 and
 home
 appliances
 company
 which
 with
 over
 6%
 share
 of
 the
 white
 goods
 sector
 is
 the
  market
  leader.
 
  It
  is
  also
  credited
  with
  being
  mainland
  China’s
  (vs
  Hong
  Kong’s)
  only
  truly
  global
  brand.
  Haier
  brand
  has
  undergone
  three
  stages
  of
  development
  to
  today.
  First,
  1984-­‐1991
  brand
  established
  stage.
  Based
  on
  quality,
  through
  technology
  development
  and
  Meticulous
  management
  establish
  a
  brand.
  Second,
  1992-­‐1998
  Mergers
  and
  expansion
  strategy
  stage
  through
  low-­‐cost.
  The
  brand
  of
  large-­‐scale
  extension
  stage.
  Group's
  assets
  development
  from
  the
  tens
  of
  millions
  to
  66,6
  billion
  by
  Only
  10
  years.
  Finally
  1999-­‐now
  Brand
  of
  the
  international
  operations
  stage.
  Each
  growth
  stage
 has
 the
 appropriate
 in
 the
 circumstances
 of
 the
 goals
 and
 strategic
 principle.
  China
  joined
  the
  WTO
  in
  2001.
  Before
  that,
  Haier
  let
  slip
  no
  opportunity
  to
  enter
  new
  international
  business
  stage.
  During
  this
  stage,
  Ruimin
  Zhang
  proposed
  "three
  one
  third”
  target:
  One-­‐third
  is
  domestic
  production
  of
  domestic
  sales;
  One-­‐third
  is
  domestic
  production
  the
  foreign
  sales;
 One-­‐third
 is
 the
 foreign
 production
 of
 the
 foreign
 sales.
  Haier's
 development
 and
 success
 for
 the
 Chinese
 business
 community
 what
 is
 still
 in
 transition,
 is
  indeed
  a
  miracle.
  To
  explore
  the
  mysteries
  of
  Haier`s
  success,
  one
  of
  the
  most
  basic
  factor
  is
  that
  the
  "people-­‐oriented"
  strategic
  human
  resource
  management
  system.
  Haier's
  employees
  have
  a
  clear
  understanding
 that
 the
 most
 decisive
 factor
 of
 the
 corporate
 strategic
 objectives
 is
 human
 resources
  and
 strategic
 choices.
 Ruimin
 Zhang
 had
 made
 three
 management
 philosophies.
 
  1. OEC
 let
 everyone
 to
 be
 their
 own
 “CEO“
  Comprehensive
 quality
 management
 is
 the
 main
 task
 of
 the
 Haier`s
 brand
 strategy.Corresponding
  to
  this,
  the
  core
  of
  the
  human
  resources
  strategy
  and
  management
  system
  is
  that
  the
  concept
  of
  quality
 education,
 quality
 evaluation
 and
 reward
 as
 the
 main
 content.
  At
  that
  time,
  due
  to
  the
  low
  overall
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