Guardian Pharmacy

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Guardian pharmacy
Easy Day, Lower Ground Floor
JMD Mall, Near Jagron Brigade,
Punjab  Ludhiana
Phone No. :( 161 ) 5049933
The nature and ownership type of store:
Guardian pharmacy is a basically a medicine store. It has wide collection of vitamins , nutritional supplement and sports nutrition. This store is a franchisee of Guardian Pharmacy.

Competitive advantage:
* Differentiation focus
They have introduced private labels in feminine hygiene and baby care segment. * Cost leadership
They are selling medicine and customer quality products at competitive prices. * Guardian has signed master franchisee with GNC, the world largest dietary supplements company. So that, Guardian can sell GNC product. GNC is the finest nutraceutical store with the widest selection of vitamins, nutritional supplement and sports nutrition.

Micro and Macro Factor:
* Location
This shop is running in JMD mall. This is in the middle of city. That’s why the number of footprint is good. * Transportation
Transportation is good. Customers can come from any where to this shop.

Strategies used
For being unique in market guardian pharmacy is issuing news paper named Guardian Health Chronicle, a four page fortnightly broad-sheet in English and Hindi is distributed with india’s two largest circulated newspapers- Hindustan Times in English and Dainik Jagran in hindi. Guardian Health Chronicle has a circulation of 2,00,000 copies each week.

While visiting Gaurdian pharmacy, i absorbed there is lack of staff. They should increase their staff. I found that some customers were not founding their medicines. So, They should increase medicines varieties.
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