An overview on the financial organization
Guaranty Trust Bank (GTB) is a notable Nigerian financial institution with a wide business coverage covering the whole of West Africa and the United Kingdom, its present asset base is worth over 1 trillion Naira which is equivalent to 629,000.00USD with shareholders’ funds of over 190 Billion Naira and employs over 5,000 people in Nigeria, Gambia, Ghana, Liberia, Sierra Leone and the United Kingdom. The banks’ major duty is to provide full range of financial services to its wide range yet individual customers which include retail banking, loans and advances, money market activities and foreign exchange operation.
With the bank’s tangible assets which include processes and technology to offer services to customers, these services include: Online Banking: Guaranty Trust Bank was the first bank in Nigeria to introduce online banking which made it easy for customers to access and carry out financial transactions from any branch within the banks network. GTConnect: it is a fully interactive service dealing center which allows customers to conduct about 90% of banking transaction by using their phone from any part of the world. GTCrea8: This is a student package which allows undergraduates to take superior control of their finances and inspire financial self-control for the sake of their future. E-branch: this allows customers to perform transactions electronically without any human intrusion. Drive -Through Banking and GTBank on wheels: This service also allows customers to carry out financial transactions such as withdraw funds and make account enquiries. Debit and Credit Card services: Guaranty Trust Bank issues a Naira denominated MasterCard, a unique product which can be used in over 210 countries worldwide to make payments and receive cash in the local currency of the country when the customer is out of Nigeria; customers are notified of their transactions via the banks SMS and electronic transaction notification system. Brand Image
Due to its regional growth and strong local standing, it has been able to gain foreign ties across the globe with affiliated financial institutions such HSBC, Citbanks, Bank of China, JP Morgan Chase Bank, Afrexim Bank and BNP Paribas, this affiliation has also resulted to partnership with organizations like Nokia, The Prada Foundation, Swiss Red Cross etc. with this partnership, financial transactions which needs to be internationally can easily be done and can also strengthen the brand name. Culture: the bank culture is tangled to eight supervisory principles which is called the Orange Rules: Simplicity Professionalism, service, friendliness, excellence, trustworthiness and social responsibility and innovation. Awards: guaranty trust bank has received numerous awards and recommendations for it efficient and effective service delivery, innovation in terms of information system, corporate governance, corporate social responsibility and management quality, this awards include, 2009 & 2010 Bank of Nigeria by Euromoney, the 2010 Best Bank in Nigeria award by the Banker Magazine to mention a few. Guaranty Trust bank has also introduced a mobile money product in partnership with MTN-one of the leading and biggest telecommunication companies in Nigeria with coverage in 223 cities and towns and more than 10,000 villages and communities. MTN is still expanding its network across the 36 states in Nigeria. GTB mobile money is a convenient, secure and affordable way of sending money using the mobile phone. This service is available to MTN subscribers and can be accessed with any mobile phone provided the subscriber’s SIM card is properly registered. Sources estimate that as many as two thirds of mobile phone users in Nigeria do not currently access formal financial services, with most of them living in rural communities and far-flung urban areas (Micheal Eboh, 2011).
With this service, customers can transfer cash,...