Goldieblox Toys
Goldieblox: Engineering Toys for Girls
Goldieblox is a toy company that creates interactive toys aimed at sparking an interest in innovation and engineering in young girls. The creator behind the idea and company was a graduate engineering student who noticed the disproportionality in her classes among male and female students. She correlated this disparity with walking down a girls' toy aisle and being overwhelmed with pink and dolls in comparison to the boys' aisle with engaging toys. The toy product combines a storybook with an engineering kit to appeal to young girls. The attached ads were found on Amazon, one of the marketers of the product; it is also sold in Toys "R" US stores. The actual toys are aimed at four- to twelve-year old girls …show more content…
The company is not as well-known as other toy companies such as Fisher-Price or Legos, and it is not sold in a wide variety of stores. Goldieblox can only be found in Toys "R" Us or online through its own website or Amazon. It has also unfortunately been questioned and come under some controversy. It has brought up questions about the legitimacy of the relation between toys and eventual careers. People seem to have challenged the idea of this product and company through articles like this instead of embracing it as a new toy for girls. Some people argue that the toys a child plays with has no effect on his or her future career, but there is no denying the fact that there is a difference in the types of toys girls and boys are normally given. I think that this product is a good start towards integrating females into the more male-dominated STEM fields, but it alone will not make a noticeable change. There need to be more pushes by both society and family to guide girls to STEM fields. For a minor example, Home Depot hosts kids building workshops the first Saturday of every month. It is an excellent way to introduce kids to construction and creating items, but little girls are not generally the children taken to the events by their families. Goldieblox provides a means to undermine normal "girls' toys" idea and an underlying potential to start narrowing the gender gap in STEM careers. In future years, hopefully this product or newly developed products like it will spark even more of a conversation about the
Goldieblox is a toy company that creates interactive toys aimed at sparking an interest in innovation and engineering in young girls. The creator behind the idea and company was a graduate engineering student who noticed the disproportionality in her classes among male and female students. She correlated this disparity with walking down a girls' toy aisle and being overwhelmed with pink and dolls in comparison to the boys' aisle with engaging toys. The toy product combines a storybook with an engineering kit to appeal to young girls. The attached ads were found on Amazon, one of the marketers of the product; it is also sold in Toys "R" US stores. The actual toys are aimed at four- to twelve-year old girls …show more content…
The company is not as well-known as other toy companies such as Fisher-Price or Legos, and it is not sold in a wide variety of stores. Goldieblox can only be found in Toys "R" Us or online through its own website or Amazon. It has also unfortunately been questioned and come under some controversy. It has brought up questions about the legitimacy of the relation between toys and eventual careers. People seem to have challenged the idea of this product and company through articles like this instead of embracing it as a new toy for girls. Some people argue that the toys a child plays with has no effect on his or her future career, but there is no denying the fact that there is a difference in the types of toys girls and boys are normally given. I think that this product is a good start towards integrating females into the more male-dominated STEM fields, but it alone will not make a noticeable change. There need to be more pushes by both society and family to guide girls to STEM fields. For a minor example, Home Depot hosts kids building workshops the first Saturday of every month. It is an excellent way to introduce kids to construction and creating items, but little girls are not generally the children taken to the events by their families. Goldieblox provides a means to undermine normal "girls' toys" idea and an underlying potential to start narrowing the gender gap in STEM careers. In future years, hopefully this product or newly developed products like it will spark even more of a conversation about the