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Gold Blend Couple

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Gold Blend Couple
Kappa Delta + 1
Hayley Williams, Lauren De Leon, Sam Thopmson, Beth Frazier
Andy Miller
Marketing
September 16, 2010

Reference: Reynolds, j. (2010, September 14). Nestlé in review of gold blend 'couple' strategy. Retrieved from http://www.marketingmagazine.co.uk/news/1028154/NestlE-review-Gold-Blend-couple-strategy/

Article Summary: The article “Nestle in Review of ‘Gold Blend Couple’ Strategy” reviews the possible future of a past advertisement to see if it will market as well today as in the 1980’s. In the 1980’s, Nestle released a series of commercials featuring a “will they or won’t they couple” who were neighbors. The commercial saga depicts the ongoing relationship between the neighbors and their interactions with each
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