GLOBALIZATION: A SOCIO-CULTURAL PERSPECTIVE
GLOBALIZATION: A SOCIO-CULTURAL PERSPECTIVE
INTRODUCTION
Globalization is the process which has enabled countries all over the world to come together and trade freely with one another. The countries lower down their trade barriers and the world becomes a global village. It has led to increased interdependence and interconnectivity between the countries. The countries are connected economically and technologically with one another and this provides many opportunities to the less developed countries to step forward and compete on a global front. Information and money flow between the countries. Information or goods produced at one part of the world is available at the blink of the eye in the other parts as well. This is the scenario created by globalization.
Just like two sides of the coin, globalization also has its good and bad side. The cultures of the developed countries are influencing the culture of the less developed countries in the form of movies, books, and are influencing the next generation. As the dominant cultures are coming to the front, the moral, ethical values of the less developed countries are getting lost somewhere.
CULTURAL HYBRIDIZATION
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.” —Mahatma Gandhi
There are many carvans which came to India, last being the mughals which led to the evolution of composite culture. Following the same trend of "accept and be accepted." The fusion of this composite culture with the westernization led to the cultural hybridization. India, by embracing liberalization policies, has not only led to immense development but also have it strong and bold identification with the help of certain personalities on the global platform eg. Amir khan appointed as UNICEF ambassador in 2011, Amitabh Bachchan leading the rally with the Olympic torch in his
INTRODUCTION
Globalization is the process which has enabled countries all over the world to come together and trade freely with one another. The countries lower down their trade barriers and the world becomes a global village. It has led to increased interdependence and interconnectivity between the countries. The countries are connected economically and technologically with one another and this provides many opportunities to the less developed countries to step forward and compete on a global front. Information and money flow between the countries. Information or goods produced at one part of the world is available at the blink of the eye in the other parts as well. This is the scenario created by globalization.
Just like two sides of the coin, globalization also has its good and bad side. The cultures of the developed countries are influencing the culture of the less developed countries in the form of movies, books, and are influencing the next generation. As the dominant cultures are coming to the front, the moral, ethical values of the less developed countries are getting lost somewhere.
CULTURAL HYBRIDIZATION
“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.” —Mahatma Gandhi
There are many carvans which came to India, last being the mughals which led to the evolution of composite culture. Following the same trend of "accept and be accepted." The fusion of this composite culture with the westernization led to the cultural hybridization. India, by embracing liberalization policies, has not only led to immense development but also have it strong and bold identification with the help of certain personalities on the global platform eg. Amir khan appointed as UNICEF ambassador in 2011, Amitabh Bachchan leading the rally with the Olympic torch in his