Globalisation: Sociology and American Television Shows

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INTRODUCTION
Globalization is an attempt to abolish obstacles, in areas of trade, communication and cultural exchange. It opens individual’s minds to new technologies and experiences, which will promote the wealth of all nations. It is a strong force that will continue to shape the future of most nations (Andersen, Taylor, 2011 p.230). Since societies and social groups had been studied in the Caribbean by sociologists, they had noticed that one’s culture, race, beliefs, traditions, and many more aspects, have been somewhere similar in many other countries around the world. When further studies were done, the only solution to this cause was recognized through the media. The media is recognized as books, newspapers, televisions, radios, or anything thing that influences people worldwide.

Communication between countries was limited and if there were any form to communicate, the process of sending and receiving information was time-consuming. However, before the dramatic advancement in technology, pigeons were used to send messages from one country to another and later that evolved to letters. Electronic devices are now used for faster communication, trades, and much more. The media was used for its purposes but, however it began to change societies all around the world by influencing individuals through different mediums. This process is called globalization. Globalization in the Caribbean is considered nothing new and can be traced to Christopher Columbus arrival, in the new world in the 15th century.   From a Caribbean perspective globalization is the exploitation, colonization, political, economic, intellectual and cultural imposition on the region by Euro America.  It impacted on the Caribbean in ways such as exterminating the indigenous population, slavery, mercantilism, plantation systems and centuries of rivalry and wars that suppressed the development of the Caribbean (Tyehimba, 2006, para. 1 & 2).  The challenge of the Caribbean in maintaining its cultural identity is a consequence of globalization and its influential global norms. Globalization through the media has negative effects on the Caribbean. These negative aspects deal with negative changes in societies and individual’s lifestyle. Globalization brings about social changes, not only in the Caribbean but in the world. These changes are either good or bad and will continue to evolve in years ahead.  Globalization and the media have affected the Caribbean more negatively in areas such as health, education, gender and values. In this essay we will be looking at the negative effects of Globalization through the Media on the Caribbean.

NEGATIVE EFFECTS OF MEDIA THROUGH GLOBALIZATION
The Caribbean, perceives the media as playing a major role in the process of reshaping Caribbean societies. While a certain amount of exposure to the media is essential for introducing ourselves to the world outside, excessive exposure and access without control can lead to the negative influence of the media. Below we will be looking at the areas such as health, education, gender and values and how they are being influenced by the media in a negative way.

VALUES & EDUCATION
The media is so overwhelming that the mass amount of people end up believing everything it says and shows. There are so many media sources and all of them are so convincing that it is hard to distinguish between right and wrong. The media is constantly bombarding us with information. How far do we go to check its authenticity? How deep do we dig to get to the root of something that's making news? How critically do we judge the reality of reality shows and the truth behind true stories? We don't think, we believe. We don't judge, we get influenced and that's how impassive the media is.

The Media highlights controversies and scandals in the lives of celebrities, changing the ways thing are perceived by the audience. Children are highly influenced and imitate their role models that...
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