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general electric
Company Analysis of General Electric Running a company often centers on the idea of considering both positive and negative factors in order to then hand down executive decisions accordingly. To best understand the strengths and weakness of any given company, one must understand its base operations and the scope of industry in which the firm exists. In doing so, one would have a bigger picture of how the company operates and how success has been fostered in, as well as highlight in areas in which the organization could stand to see improvement. In this vein, a full analysis of General Electric was conducted, which includes an overview of the company including background and position in the manufacturing industry, as well as insight into the company’s management structure. Additionally, the company’s financials will be examined so that a recommendation can be made.
Overview of Company According to the company website (2014) General Electric’s slogan is “Imagination at Work” and to this extent, the organization has been fostering in imagination for quite some time. According to the research, the company was founded in 1878 by Thomas Edison in Menlo Park. Edison is most notable for inventing the light bulb, and as such, this corporation is one of the largest companies on Earth more than a hundred years later (General Electric, 2014). After getting its start in the 1800s the company, being a leader in the industry of manufacturing and resting solely on the idea of innovation and inventions, began to manufacture different items across a wide variety of industries. According to the GE company website (2014) these inventions were primarily Edison’s own, and by the early 1900s the company, even against the Great Depression, the organization continued to make appliances for the home, delved into aviation technology, and began to further expand into new markets. As the research notes, because of this the company began to break



References: Abetti, P.A. (2011). General Electric at the crossroads: the end of the last US conglomerate? International Journal of Technology Management, 54(4), 345-368. General Electric. (2014). From Inspiration to Industry. Retrieved from http://www.ge.com/about-us/history/1878-1904. Souraj, S. (2010). The integration of Six Sigma and Lean Management. International Journal of Lean Six Sigma, 2040-4166.

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