General Motors Company …show more content…
In history, GM has had more than 10 brands throughout the world, include of Buick, Chevrolet, Cadillac, Opel, Pontiac, Saturn and so on. Today, GM still has 7 brands. For consumers in different regions, the company adopted the multi-brands strategy; it means consumers in different region markets like the different brands. For example: Chevrolet is one the most important popular brands in North America, on the other hand, Cadillac has a certain status in the luxury car market; but in China, Buick is the most important popular brands, Chevrolet becomes the representatives of middle or low level cars and Cadillac presence lags behind that of other luxury car brands; the other example is that GM’s Opel brand is very important in European