Gender Stereotypes In Toys

Children would most likely learn certain gender role jobs. This was shown in lots of the toys as I was collecting my data. An example would be Legos, they represent any construction type of job where they build things, and they are found in the boy’s section of the toy department so, mostly boys buy/play with Legos. Therefore kids are learning that a construction type of job correlates with men doing that type of job because only boys play with it. However, Legos introduced there Lego friends line to attract more girls. Also, a lab kit that included 30 pieces of lab equipment was only found in the boy toy department and we generally associate science with men. However it's not just gender based jobs they are learning, it is also showing gender
Some examples would be Teen mutant Ninja Turtles action figures with playset, Pokémon cards and stuffed animals, Marvel Avengers action figures and Jurassic world Tyrannosaurus rex figure that are typically designed for boys. For girls it would include Bratz dolls, Frozen Elsa sing-a-long, Princess Character dolls, my little pony and Barbie movies with doll dream house with accessories. In general the toys most associated with boys were related to fighting or aggression and the toys most associated with girls were related to appearance. In the data I included, the toys that seem to be neutral gender are games like candy land, connect four, twister, rubric’s cube and hungry hippo which helps develop cognitive and social skills. The toys rated as most likely to be educational and to develop children’s skills were typically categorized as neutral. This data didn’t surprise me when just by looking at the toy aisles you can tell their gender segregated. The toy aisles meant for girls are covered in pink and vice versa for boys with blue. Also movies meant for boys tends to be more action type while girl movies for children tend to be based on