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Gender Stereotypes: Gender Roles And Advertising

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Gender Stereotypes: Gender Roles And Advertising
I do believe that gender roles and advertising do have some influence in the occurrence of violence, because based on advertisements and the media, there are certain roles men and women are to portray. For example, women are the caregivers, have to maintain a clean home, and are inferior to men. Men are to have strong and positive characteristic to be viewed, and considered as a “man.” As in the video, Killing Us Softly 4, Jean Kilbourne states, “turning a human being into a thing is almost the first step towards justifying violence against that person” (ChallengingMedia, 2012). Based on that statement, the media and advertisements expose women as objects by sending a message to some of their viewers that women are useless, worthless and mistreated
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