To begin with, Gangnam Style is combination of the fancy dance move and a song that is sung in Korean language. It is sung and danced by Park Jae-sang, who is better known by his stage name, PSY. PSY is a 35-year-old Korean artist, who has been working in music industry since 1999. In July 2012, PSY released his sixth album called PSY 6 (Six Rules) Part 1, which Gangnam Style was included inside this album. No later than a month, Gangnam Style became the most viewed video on YouTube due to the unique dance move that has been entertaining people around the world. The reputation of this pop culture did not stop increasing. In December 2012, it became the first ever video that reached 1 billion views on YouTube. Even though it is sung in Korean, but nobody cares about the meaning of it. In other words, people have been into the dance moves with the catchy beats and careless about the lyrics. In addition, Gangnam Style has influenced on many aspects worldwide such as television; sports; parodies; flash mobs, famous people and technology. For instance, there have been more many flash mobs of ethnic groups over the world. In fact, the first flash mob took place in one of the shopping mall in Pasadena, California. Gangnam Style also gained very positive feeling from noticeable people such as Barak Obama, the President of the US and Jim Yong Kim, the President of the World Bank. However, many people wondered why is the part of popular culture.
It is important to note that one thing can become popular culture unless it has 4 characteristics: association with commercial products, development from a local to a global level, accessibility and constantly changing or evolving.
For one thing, Gangnam Style is considered as a treasure for the businesspeople all over the world due to its popularity. For instance, the famous Korean music company, YG entertainment has sold about 100 thousands of the Gangnam Style records nationally. After it became the most viewed video, PSY earned around $1 million from his YouTube revenue share. Moreover, Apple made Gangnam Style to be available in Itune for the Apple ‘s users to download for a fee of $1.29. Most important thing is that businesspeople have made a lot of money from selling the concert admission fee that they arranged in many parts of the world. Beside the music industry, some associated companies have made plenty of money from selling Gangnam Style clothes, cups, bags and cartoons. It is not a surprise that there are many dancing schools in the world that teach Gangnam Style dance move. Today, some companies have produced photo editor application that allows users to edit photo of PSY dancing Gangnam Style by replacing his head with their friends’ heads. After put things into consideration, Gangnam Style does have association with many global enterprises.
In fact, PSY aimed to release Gangnam Style just to compete with other Kpop artists such as Girls Generation and BigBang. He did not expect this record could become what it is today. Miracle happened! Gangnam Style only took about 5 months to reach the global level. This is not just a record that entertains teenagers and adults but also fascinates middle aged and old aged people around the world. All kind of people cannot stand...