Funeral Floral Marketing
Funeral Floral Marketing Tips
By Laura Acevedo, eHow Contributor
•
• • • Print this article Floral Arrangement
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Successful funeral floral companies offer efficient services in a sensitive and compassionate manner. Whether a funeral flower company focuses on a geographic area or is an Internet-based business, a well-crafted marketing strategy helps increase sales and profit. When considering marketing strategies for funeral floral services and products, focus on increasing sales through strategic alliances, efficiencies and complementary goods and services.
1. Cultural Sensitivity o Make sure to offer flowers that are appropriate and culturally sensitive. For example, red flowers would be inappropriate for …show more content…
Customers can make selections based on these arrangements if they want fresh flowers. Artificial arrangements can also be used for installation at grave sites.
Funeral Home o Work with funeral homes to offer funeral flowers as part of the overall funeral service package. It may be difficult for loved ones to think about in-depth service details while they are mourning, so a package arrangement is easier and can provide your company with a consistent stream of orders. Consider packages that include coffin sprays, wreaths, service adornment and grave site arrangements.
Complementary Offers o Offer complementary products that individuals can order when purchasing sympathy floral arrangements. You could offer fruit baskets, sympathy cards, plants and memorial pieces. Offer food delivery services for individuals who want to help the family with practical matters during their grief.
Gravesite Services o Offer to refresh floral arrangements for grave sites on a routine basis for family members. For example, you could offer monthly or quarterly services that update grave sites or family plots with new floral arrangements and provide tending services. This is especially helpful to family members who live far away from family …show more content…
The government responded to the Ralph Nader advocates and created new consumer protection laws. The politics of consumer protection raised people's paranoia that they might be ripped-off and increased their general service expectations as well.
Today's consumers are better-educated. They want value for their money and aren't afraid to ask for explanations of charges. Nor are they afraid to comparison shop. In fact, for some people today there is more status in saving money on funeral services than there is in spending a lot of money.
In addition to being a more savvy shopper, today's funeral home customer has also been influenced by our mourning-avoiding, efficiency-based culture. To paraphrase these social influences, "I don't want to hurt and the funeral makes me acknowledge pain. Besides, faster is betterÓ (this mentality is reflected in the increased rates of direct cremation.) Many, though certainly not all, primary survivor's lack an understanding of the value of ritual and minimize their need to mourn the
By Laura Acevedo, eHow Contributor
•
• • • Print this article Floral Arrangement
Flag this photo
Successful funeral floral companies offer efficient services in a sensitive and compassionate manner. Whether a funeral flower company focuses on a geographic area or is an Internet-based business, a well-crafted marketing strategy helps increase sales and profit. When considering marketing strategies for funeral floral services and products, focus on increasing sales through strategic alliances, efficiencies and complementary goods and services.
1. Cultural Sensitivity o Make sure to offer flowers that are appropriate and culturally sensitive. For example, red flowers would be inappropriate for …show more content…
Customers can make selections based on these arrangements if they want fresh flowers. Artificial arrangements can also be used for installation at grave sites.
Funeral Home o Work with funeral homes to offer funeral flowers as part of the overall funeral service package. It may be difficult for loved ones to think about in-depth service details while they are mourning, so a package arrangement is easier and can provide your company with a consistent stream of orders. Consider packages that include coffin sprays, wreaths, service adornment and grave site arrangements.
Complementary Offers o Offer complementary products that individuals can order when purchasing sympathy floral arrangements. You could offer fruit baskets, sympathy cards, plants and memorial pieces. Offer food delivery services for individuals who want to help the family with practical matters during their grief.
Gravesite Services o Offer to refresh floral arrangements for grave sites on a routine basis for family members. For example, you could offer monthly or quarterly services that update grave sites or family plots with new floral arrangements and provide tending services. This is especially helpful to family members who live far away from family …show more content…
The government responded to the Ralph Nader advocates and created new consumer protection laws. The politics of consumer protection raised people's paranoia that they might be ripped-off and increased their general service expectations as well.
Today's consumers are better-educated. They want value for their money and aren't afraid to ask for explanations of charges. Nor are they afraid to comparison shop. In fact, for some people today there is more status in saving money on funeral services than there is in spending a lot of money.
In addition to being a more savvy shopper, today's funeral home customer has also been influenced by our mourning-avoiding, efficiency-based culture. To paraphrase these social influences, "I don't want to hurt and the funeral makes me acknowledge pain. Besides, faster is betterÓ (this mentality is reflected in the increased rates of direct cremation.) Many, though certainly not all, primary survivor's lack an understanding of the value of ritual and minimize their need to mourn the