Fountain Pen Advertising

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  • Topic: Pen, Ink, Marketing
  • Pages : 3 (433 words )
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  • Published : February 2, 2011
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Zephyr Zero Gravity Fountain Pen
Shinde Ameet Narayan Indian Business Academy. Greater Noida

Marketing Mix

Product Zephyr Zero Gravity Fountain Pen is an innovative product It works on zero gravity technology consisting of pressurized ink cartridges It can write Upside down, Under water, over wet and greasy paper or at any angle It also works at high altitude (12,500 feet) which makes it possible to use in airplanes too

The Ink cartridges are replaceable It comes in four elegant colors viz., Shiny Black, Metallic Silver, Aqua Blue and Pink

Zephyr Zero Gravity Fountain Pen targets premium segment customers, it is priced at 1500 INR The replaceable Ink cartridges is priced at 500 INR

Promotion: Print ads will be placed in Business magazines like Business travelers Asia Pacific, Business India, Business world and technological magazines like Digit India, Electronics for you, etc. It will also be placed in leading Business news papers like ET, Financial Express and Business Standard, etc.

Zephyr Zero Gravity Fountain Pen will be launched in four metros of India namely, New Delhi, Kolkatta, Mumbai and Chennai In addition it will also be launched in technological and manufacturing hub cities like Bangalore and Pune respectively

Unique Selling Proposition

The USP of Zephyr Fountain Pen is its unique Zero Gravity Technology which create a complete new category in Fountain Pens

Market Segmentation

Target Market Segmentation: The target market audience for Zephyr Zero Gravity Fountain Pen is premium segment customers like business executives and techno savvy affluent class. 1. Geographic: Metro cities, Technological & Manufacturing hub like Bangalore and Pune

2. Demographic: o Age- Above 20 Years o Gender –Unisex o Income Group – Upper Class o Occupation- Industrialist, Businessmen, Senior Executives, Celebrities and Frequent Fliers 3. Psychographic: o Personality- Ambitious and Status Oriented o Life style-...
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