Ford Strategic Management

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COLLEGE OF TECHNOLOGY
LONDON
STRATEGIC MANAGEMENT
FORD MOTORS STRATEGIC ANALYSIS
Lecturer: Dr. John W Lang

SUBMITTED BY
ALWYN VARGHESE
STUDENT.ID:-095945-87
UWL ID:-29002367

UNIVERSITY OF WALES LAMPETER
Table of Contents

1. Executive Summary.......................................................................................................3 2. Introduction……………………………………………………………………...........3 3.1 Reasons behind the acquisitions of Jaguar and land rover by Ford..............................4 3.2 Reasons behind the sale of Ford jaguar and land rover group and UK .......................6 3.3 Current strategies of Ford motors.................................................................................7 3.4 Ford motors generic strategies ....................................................................................9 3.5 Analysis using five forces ..........................................................................................11 4 Market analysis of Ford motors..................................................................................13 5. Recommendation..........................................................................................................16 6. Appendix ......................................................................................................................16 7. References ....................................................................................................................22

EXECUTIVE SUMMARY
Ford motors, one of the most leading automobile industries in the world. Missions and goals of the company made them excel into the automobile sector. Strategies and decisions made by ford motors brought them in front of the many leading automobile manufactures. But the recent economic crisis that hit made and also due to the some false analysis made ford motors many issues. The report deals with the strategic reasons behind the acquisition of JLR motors and also deals with the reason for the sale of JLR to Tata motors.  The present strategies of the ford motors made them to recover from the lose that occurred in the recent decades which is also being discussed here.

INTRODUCTION
Ford motor company is a global auto motive industry leader based in Dearborn Michagan. They produces and distributes automobiles across six continents with 1,98,000 employees and about 90 plants worldwide . Ford provides financial services through Ford motor credit company. Ford was started their operations in 1903.They principally involved in the production and the distribution of automotive vehicles. The company was founded by Henry ford in 1903.It is one of the world’s most profitable and the largest companies in the world, it is ranked as the fourth largest automaker being controlled and managed by a family more than 100 years .The company produced their first few models in Detroit ,Michigan. The company started production with the model of A in 1903.Model T was one of the famous model in the early years of company history, it helps the company to boost their operations. (Ford motors,2009) Ford is one of the largest automakers in the Europe. The company ended their operations with a net profit of $2.7 billion in 2009. The company had a lot of parent companies like Lincoln, Volvo, and Aston martin. Ford sold their UK subsidiaries Jaguar and Land rover to TATA motors of India in march 2008. The company reported its largest annual loss in 2006 of $ 12.7 billion, it estimated that company would not come to profitability until 2009 but they ended their operations in 2009 with a good net profit.(See appendix revenue and profitability comparison of Ford motors)

Ford has been at the centre of many of the...
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