Flower of Service Markrting

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SERVICE MARKETING

 
THE FLOWER SERVICE

 
 

 
 
 

ALOZIE ANYANWU-230088760

 
 
 
 
 
 
 
 
 
 
 
 


 
 
 
 The
 flower
 of
 service
 model
 plays
 a
 major
 role
 in
 supplementary
 service
 by
  facilitating
 supplementary
 service
 that
 are
 required
 for
 service
 delivery
 or
 can
 aid
 in
  the
 use
 of
 the
 core
 product.
 It
 also
 help
 Enhances
 supplementary
 service
 by
 adding
  extra
 value
 for
 the
 customers,
 this
 two
 roles
 that
 flower
 service
 play
 would
 be
 used
  in
 my
 basis
 of
 analysis
 at
 the
 end
 of
 this
 report.
 
 
 
 
 
 
 
 
 
 
 First
 we
 look
 at
 a
 High
 contact
 service
 that
 I
 have
 personally
 experience
 first
  hand,
 which
 is
 Enterprise.
 A
 car
 rental
 service
 that
 has
 its
 core
 product
 that
 offers
 a
  dominant
 and
 satisfaction
 of
 renting
 a
 vehicle.
 Second
 will
 be
 low-­‐contact
 service
  that
 I
 have
 experienced.
 Will
 indentify
 every
 supplementary
 element
 and
 categorize
  them.
 The
 High
 contact
 service
 Enterprise
 had
 several
 element
 that
 I
 recognized
  would
 make
 up
 their
 flower
 of
 service.
 
  Enterprise
 Flower
 of
 service
 
  I
 will
 denote
 from
 my
 personal
 perception
 the
 following
 term
 to
 best
 describe
 the
  level
 of
 intensity
 that
 each
 supplementary
 service
 had:
 High,
 Moderate,
 and
 Low
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information
  Payment
  Consultation
 

Billing
 

core
 
Car
 Rental
 

Order
 Taking
 

Exceptions
  Safekeeping
 

Hospitality
 
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