Flower of Service Markrting
SERVICE MARKETING
THE FLOWER SERVICE
ALOZIE ANYANWU-230088760
The flower of service model plays a major role in supplementary service by facilitating supplementary service that are required for service delivery or can aid in the use of the core product. It also help Enhances supplementary service by adding extra value for the customers, this two roles that flower service play would be used in my basis of analysis at the end of this report.
First we look at a High contact service that I have personally experience first hand, which is Enterprise. A car rental service that has its core product that offers a dominant and satisfaction of renting a vehicle. Second will be low-‐contact service that I have experienced. Will indentify every supplementary element and categorize them. The High contact service Enterprise had several element that I recognized would make up their flower of service. Enterprise Flower of service I will denote from my personal perception the following term to best describe the level of intensity that each supplementary service had: High, Moderate, and Low
THE FLOWER SERVICE
ALOZIE ANYANWU-230088760
The flower of service model plays a major role in supplementary service by facilitating supplementary service that are required for service delivery or can aid in the use of the core product. It also help Enhances supplementary service by adding extra value for the customers, this two roles that flower service play would be used in my basis of analysis at the end of this report.
First we look at a High contact service that I have personally experience first hand, which is Enterprise. A car rental service that has its core product that offers a dominant and satisfaction of renting a vehicle. Second will be low-‐contact service that I have experienced. Will indentify every supplementary element and categorize them. The High contact service Enterprise had several element that I recognized would make up their flower of service. Enterprise Flower of service I will denote from my personal perception the following term to best describe the level of intensity that each supplementary service had: High, Moderate, and Low