Five Guys Case Study Essay
Interactive Case Study “Five Guys Burgers and Fries”
Assignment #1 Submitted in Partial Fulfillment of the Requirements for the Course
BUS 508 Contemporary Business
Summer 2013
One would think that the restaurant business is booming across the country. Well, according to an article in Forbes, “One study by researchers at Ohio State University showed that up to 60% of restaurants failed within three years, with the first year seeing the most casualties. (That figure is even higher in places like New York where the competition is fierce) . Five Guys is one restaurant has beaten those odds. Some of the main reasons for that are convenience, price, and customer service. Five Guys has done a wonderful job in incorporating all of these factors into their business. Their philosophy is set apart from all other food chains. Because of the original values for the start up, they have remained strong throughout their career. Having strong ethical and social practices are another reason as to why …show more content…
They serve only fresh meat that has never been frozen and fries that are prepared fresh each day. According to the Marketing Bookcase, the company restrains from serving frozen or dehydrated products to customers which sets its taste apart from the clutter. The company makes; what is called the perfect fries with potatoes coming from Idaho with a juicy burger on a fresh bun . Unlike other fast food resurants such as McDonalds and Burger King, Five guys never advertise how great their burgers are as a result; they have to rely on the word of mouth method. Five Guys believes that if you give a customer a good quality burger, made exactly how the customer wants it, made from 80% lean beef at a good price, with a bun that is baked fresh everyday, the word about this fantastic burger will get out pretty fast. Five Guys prides itself on the great way they do
Assignment #1 Submitted in Partial Fulfillment of the Requirements for the Course
BUS 508 Contemporary Business
Summer 2013
One would think that the restaurant business is booming across the country. Well, according to an article in Forbes, “One study by researchers at Ohio State University showed that up to 60% of restaurants failed within three years, with the first year seeing the most casualties. (That figure is even higher in places like New York where the competition is fierce) . Five Guys is one restaurant has beaten those odds. Some of the main reasons for that are convenience, price, and customer service. Five Guys has done a wonderful job in incorporating all of these factors into their business. Their philosophy is set apart from all other food chains. Because of the original values for the start up, they have remained strong throughout their career. Having strong ethical and social practices are another reason as to why …show more content…
They serve only fresh meat that has never been frozen and fries that are prepared fresh each day. According to the Marketing Bookcase, the company restrains from serving frozen or dehydrated products to customers which sets its taste apart from the clutter. The company makes; what is called the perfect fries with potatoes coming from Idaho with a juicy burger on a fresh bun . Unlike other fast food resurants such as McDonalds and Burger King, Five guys never advertise how great their burgers are as a result; they have to rely on the word of mouth method. Five Guys believes that if you give a customer a good quality burger, made exactly how the customer wants it, made from 80% lean beef at a good price, with a bun that is baked fresh everyday, the word about this fantastic burger will get out pretty fast. Five Guys prides itself on the great way they do