Fire Fighter Case Study Essay
CASE STUDY ON WBOY AND WGIRL CALENDARS
Case study refers to the collection and presentation of detailed information about a particularparticipant or small group, frequently including the accounts of subjects themselves. A formof qualitative descriptive research, the case study looks intensely at an individual or smallparticipant pool, drawing conclusions only about that participant or group and only in thatspecific context. Researchers do not focus on the discovery of a universal,generalizable truth,nor do they typically look for cause-effect relationships; instead, emphasis is placed onexploration and description.
CASE ANALYSIS INVOLVES THE FOLLOWING STRATEGIES:
Situation Analysis
External Environment-Opportunities and Threats
Internal Environment- Strengths …show more content…
The university also provides free calendars for studentswho can use them throughout their academic career. Other than that there are potential buyers forLondon Fire fighters who also provide free copies which student use them for exam notifications,assignment reminders.Luke Atkins targets local business-primary focus on the students on campus. He has potential threatsfrom the competitors as well as the cost they provide for sale of each calendar, So Atkins mustprovide a calendar of such quality and price that would satisfy the needs of students on campus. Forthis he has to analyse the environment for marketing as well as the cost for production of eachcalendars, promotion through ads and Internet, 12 models for each calendar type, their salary basedon sales, and all other cost for post production works etc. Atkins has two formats in mind forpublishing this calendar. 16 page model and 28 page model both of varying cost, the latter one he isnot sure of producing it. He is short of time to accomplish this project; he has to approach thecharity first and had to frame a marketing strategic plan for generating funds to achieve his
Case study refers to the collection and presentation of detailed information about a particularparticipant or small group, frequently including the accounts of subjects themselves. A formof qualitative descriptive research, the case study looks intensely at an individual or smallparticipant pool, drawing conclusions only about that participant or group and only in thatspecific context. Researchers do not focus on the discovery of a universal,generalizable truth,nor do they typically look for cause-effect relationships; instead, emphasis is placed onexploration and description.
CASE ANALYSIS INVOLVES THE FOLLOWING STRATEGIES:
Situation Analysis
External Environment-Opportunities and Threats
Internal Environment- Strengths …show more content…
The university also provides free calendars for studentswho can use them throughout their academic career. Other than that there are potential buyers forLondon Fire fighters who also provide free copies which student use them for exam notifications,assignment reminders.Luke Atkins targets local business-primary focus on the students on campus. He has potential threatsfrom the competitors as well as the cost they provide for sale of each calendar, So Atkins mustprovide a calendar of such quality and price that would satisfy the needs of students on campus. Forthis he has to analyse the environment for marketing as well as the cost for production of eachcalendars, promotion through ads and Internet, 12 models for each calendar type, their salary basedon sales, and all other cost for post production works etc. Atkins has two formats in mind forpublishing this calendar. 16 page model and 28 page model both of varying cost, the latter one he isnot sure of producing it. He is short of time to accomplish this project; he has to approach thecharity first and had to frame a marketing strategic plan for generating funds to achieve his