Financial Ratio of Airline Industry Average

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INSTITUTE OF ACCOUNTANCY ARUSHA

IN COLLABORATION WITH

COVENTRY UNIVERSITY (UK)

ASSIGNMENT 2:

KENYA AIRWAYS CASE STUDY

MODULE NAME:

ORGANIZATION BEHOVIOUR AND HUMAN RESOURCE MANAGEMENT

MODULE CODE: LECTURERS: DUE DATE:

ARUM62EKM DR ANTHONY OLOMOLAIYE & MS HELLEN MESHACK 8th JANUARY 2011

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Coursework cover sheet – be sure to keep a copy of all work submitted Submit via the coursework at Room No. 20 Administration Building Section A - To be completed by the student – PLEASE PRINT CLEARLY Family Name(s) ANTON

Module Code
ARUM62EKM

First name(s)
JAMES

IAA Student Registration Number
MBA-PLM/0028/ T.2010 Lecturer DR ANTHONY OLOMOLAIYE & MS HELLEN MESHACK Module Code and Title ARUM62EKM: Organization Behaviour and HRM Assignment No. / Title Due date: 10th JANUARY 2011 at 04:00 p.m. Extensions & late submissions allowed: Yes % of Module Mark 70 Penalties: Marks will be reduced by 10% of the original mark for every week late. No work will be accepted that is more than two weeks Hand out date: 13th December 2010

KENYA AIRWAYS CASE STUDY
Estimated Time (hrs) 10 Assignment type: Individual

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Declaration: I/we the undersigned confirm that I/we have read and agree to abide by the Coventry University and Institute of Accountancy Arusha regulations on plagiarism and cheating. I/we confirm that this piece of work is my/our own. I/we consent to appropriate storage of our work for checking to ensure that there is no plagiarism/ academic cheating.

Signature(s): -------------------------------------- -------------------------------------- ------------------------------------- --------------

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EXECUTIVE SUMMARY Kenya Airways was formed as a result of the downfall of the East African Airways Corporation, which was in cooperation owned by the governments of Kenya, Uganda and Tanzania, which together constituted the East African Community (EAC), formed in 1967 as an economic union. As a consequence of the subside of the EAC in 1977 (due to ideological differences: Kenya pursued in essence a capitalist system, Tanzania a socialist system, and Uganda, under Idi Amin, had no economic direction at all; there were also the difficulties of the other governments doing business with Idi Amin, East African Airways Corporation was placed in receivership and its operations were liquidated on January 31, 1977. Following the breakup of the EAC, the Kenyan government embarked on plans to set up its own airline. On January 22, 1977, Kenya Airways was incorporated as a wholly owned government corporation and the flag carrier of the Republic of Kenya. First chapter is about company background, mission, vision, goals, general strategies and SWOT analysis of the company. Second chapter is about organization structure, leadership and human resources management and rewards. Third chapter talks about management changes and how the transformation of Kenya Airways from a not viable state owned enterprise (SOE) to a very flourishing, lucrative African airline and its relationship with KLM-Royal Dutch Airlines. First, it analyzes the circumstances leading to the creation of Kenya Airways and then discusses the managerial and financial problems it encountered from the period it was set up until it was privatized. It also attempts to explain why and how Kenya Airways has been able to use privatization to avert liquidation. In this regard, it explores the benefits of privatization for the airline and the country as a whole and highlights lessons learned from this experience for the privatization process and strategies in Africa.

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TABLE OF CONTENT EXECUTIVE SAMMARY………………………………………………………………...4 LIST OF ACRONMYS……………………………………………………………………6 INTRODUCTION………………………………………………………………………….7 CHAPTOR ONE: COMPANY BACKGROUND………….……………………………7 1.1 VISION………………………………………………………………………………….8 1.2 MISSION………………………………………………………………………………..8 1.3 CORE VALUE PURPOSE AND GOALS………………………………...…………8 1.4 GENERAL...
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