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Films semiotic analysis

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Films semiotic analysis
In every day life we are surrounded with imaginative constructs about gender: magazines, billboards, books, games, TV. They teach us what is natural every day. Which tells us how men and women differ in so many different ways. Creating myths like “ You are not normal, if you won’t find anyone”, “You can’t be good without man”, many variations of “Beauty myths”. This essay will focus first on the film The Ugly Truth (Luketic, 2009) arguing about gender issues, furthermore the films The Princess Diaries (Marshall, 2001) and Legally Blond (Luketic, 2001) will be analyzed to support the argument in which the heroines portrayed as pathetic beings, not able to do anything without men, even they work on high positions in law, on television and being Princess. Essay will use Gender perspective and will answer questions like what is to be an woman and what is to be an man.
The Ugly Truth film (Luketic, 2009) offers us whole range of different myth and stereotypes. The movie indicates huge difference between main hero-Mike and heroine-Abby. They are presented as a black and white. Abby – not confident, truly believe in love, excited about everything, naïve. Mike –very confident, doesn’t believe in relationship, very skeptic, and extremely arrogant, pretty straight forward. “Many aspects of masculinity myths are concerned with the assertion of toughness, stoicism, courage, and the distinguishing of this form a ‘soft’ feminity that belongs to woman”(Horrocks, 1995, p. 18) (Paraphrase)
Mike is very successful, gets promoted and changes jobs few times through the movie. Whereas Abby stays at the same job at all the time. Even though she has a high position, her boss is a man. The entire film supports the idea of how important his role is and how Abby’s role is insignificant. Firstly He comments: “You are here to make sure I am ok”. Secondly at the senior management meeting, she tries to introduce her boyfriend. Meanwhile the men are completely oblivious to her and continue
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