THE FILM SOCIETY MOVEMENT IN KERALA: A STUDY OF JOHN ABRAHAM ‘S FILM ‘AMMA ARIYAN’
‘No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep in to the twilight of the soul’-Ingmar Bergman. Cinema provides an experience that cannot be found elsewhere. It can crystallize an emotion or an idea into a visual image. When cinema uses language the words can be integrated with images so that they become inseparable. The Malayalam silver screen became a reality only in 1930.with the production of ‘Vigathakumaran’ directed by S.Notani 25 years after the birth Cinema in France. The world scenario had already stepped into talkies while the first silent film in Malayalm came to happen in 1928.By 1931, the talkies came to India .In 1940 second movie ’Jnanambika’ released.The tendency to make films on literary works can be found from this second film. The Keralites gave a hearty welcome to ‘Marthandavarma’ directed by Sundar Raj which was the depiction of the novel by the same name written by C.V. RamanPillai It was only after seven years when languages like Hindi and Tamil had its share of talkies; Malayalam had begun to try its hands in sound films. This resulted in the release of the film ‘Balan’ directed by Notani. All the technicians worked in this venture were Tamilians. In its initial stage, Malayalam film was under the clutches of Tamil film industry. Contrary to the case of technicians all the performers were from Keralites The film ‘Prahaladan’ was released in 1941.The next six years gave no room for Malayalam film .The release of ‘Nirmala’ in 1948 accelerated the pace of movie making .The establishment of Udaya, the first studio Malayalam film industry had laid its foundation stone. Over dramatization, emotionalism and artificiality were the domineering factors in the childhood of Malayalam Cinema. ‘Jeevitha Nauka’ (1951) became a landmark in the history of Malayalam Cinema, since it portrayed a unique life situation, which was entirely different from that of the preceding ones. Thus it modified the existing formula and became a model for a long time Before 1970’s the popularity of Malayalam Cinema had its roots in its close association with Malayalam literature, unlike other vernacular pictures, Keralites showed crave for the visualization of great literature. There were two reasons believed for this crave, one is to exploit the fame and popularity of these works. Another factor is the general notion of film producers that the greatness of these literatures may be transmitted to their films also 70’s witnessed the birth of films which completely communicates through the film language. Undoubtedly we can say that it was a successful experiment of its kind. The critics as well as the audience applauded ‘Olavum Theeravum’ the film act as a bridge ,which combines the two significant periods of Malayalam films history i.e., the literature based films of late 1960s and the generation of films of early 1970’s.
Meanwhile as part of encouraging the film sector, the state government established Kerala State Film Development Corporation in 1975.The Concept behind the initiation of such a public sector undertaking was to give a massive trust to the development of Malayalam film industry and to root and nature it in Kerala which was then depending on the studios in Chennai. The prime objective of KSFDC is to facilitate the growth of good cinema .Chithranjali; started in1980 was the first step towards the realization of this objectives. It was truly a pioneer in introducing the latest film technology in South. Another aim of KSFDC was the shifting Malayalam film industry from Tamil Nadu to Kerala.It is the sole production agency for documentary film and video programmes for government of Kerala.1970s witnessed the emergence of film society movements in Kerala like ‘Chithralekha’,’Odessa’etc .The film lovers considered cinema as a tool of bringing forth the...