Filinvest

Only available on StudyMode
  • Download(s) : 30
  • Published : January 20, 2013
Open Document
Text Preview
I.Filinvest Company Background
Filinvest Land, Inc. (FLI) is one of the leading real estate developers in the Philippines. It is a subsidiary of Filinvest Development Corporation (FDC), which has more than 40 years of experience in real estate development. Founded by Mr. Andrew L. Gotianun, Sr., FDC is the holding company of the Gotianun Family. Originally engaged in the small-scale financing of second hand cars in 1955, the Gotianun Family’s business later expanded into consumer finance in partnerships with foreign institutions such as Chase Manhattan Bank, Westinghouse Electric Corporation and Ford Philippines. By the early 1980’s, the Gotianun Family’s Filinvest Credit Corporation had become one of the leading consumer finance companies in the Philippines in terms of assets, and the “Filinvest” name had become well recognized in the Philippines. The Gotianun Family entered the real estate business in 1967 through the incorporation of Filinvest Realty Corporation, which engaged in the development of residential subdivisions. In 1984, the Gotianun Family consolidated their real estate interests in FDC after divesting their shares in two family-owned banks, Family Bank and Trust Company and the Insular Bank of Asia and America. By 1990, FDC expanded its products line to include the development and sale of low-cost and medium-cost housing units. FLI was incorporated on November 24, 1989 as Citation Homes, Inc. and changed its name to FLI on July 12, 1993. It began commercial operations in August 1993 after FDC spun off its MISSION AND VISSION

The primary responsibility of Filinvest Land is to the people that inhabit the cities, communities, and homes it has created. Filinvest will continually contribute to the economic development of society and will function as a good corporate citizen.

II.View point
Based on the researcher’s opinion, Filinvest Alabang Incorporated is a well established enterprise in the Philippines. In fact, Filinvest Alabang Incorporated was ranked as high as number 5; Top Real Estate Companies in the Philippines. Although it’s a well established company here in the Philippines, still, they do encounter minor and major problems depending on the situation and due to some environmental factors. Since Real Estate is the main source of profit for the company, it is very important that the management will hire highly qualified employees who possess a quality that can help the company grow. And to make the employees perform better, the management should provide rewards that will help motivate the employees to function effectively and efficiently. Overview

Although Filinvest Alabang, established a stable place in the market; it should be always equipped with “contingency plans” in case of crisis or if any problems will rise. And in this paper, the researchers will provide a concrete analysis of the problems of the said company, and might will provide solutions for the given problem.

III.Time context
Filinvest Alabang, Inc. (FAI) was incorporated on August 25, 1993 in connection with the development of Filinvest Corporate City (FCC) in Alabang, a joint venture with the government’s Public Estates Authority. FAI is 80% owned by FDC and 20% owned by FLI. FAI’s primary project is FCC, a 244-hectare mixed-use development project located at the southern end of Metro Manila and adjacent to the South Expressway in Alabang. FAI uses modern, ecological urban planning and design in developing FCC as an alternative to Metro Manila’s business districts. Since the start of its development in 1995, FCC has grown to become a major destination in southern Manila that services all segments of the population with a wide array of retail, office and residential developments. It is home to key anchors such as Insular Life, Asian Hospital and the fast-growing Northgate Cyberzone BPO hub. The second busiest transport terminal in Metro Manila is in the immediate vicinity, making FCC a major gateway for...
tracking img