Fear To Specific Behavior Analysis

This week’s reading material covered the most important part in changing particular behavior through touching people’s fear toward specific behavior. The combination of three theories could lead to positive outcomes. The first theory is health belief model, the protection motivation theory, and parallel process model. The last two theories are communications theories. The health belief model explains how perceived threat affected by perceived severity and perceived susceptibility. Then, determines modifying factors that could influence in both perceived threat and expected net gain. As well as cues to action, in addition, the likelihood of action considers the motivation assessment for people to either engage in particular behavior or not.