PROBLEM AND ITS SETTING
Like every other country, the food industry has flourished very well in the Philippines. Filipinos especially students love to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast food can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labelled as somewhat strange (like the ‘’balut’’ for example) but in its own way, its food is a unique mixture of eastern and western cuisines and reflects the history of Philippines. The Filipino food includes dishes and cooking procedures from China, Spain, Mexico, United States, and more recently from further abroad.
“Fast food” generally refers to the type of restaurants that sell quick, inexpensive take-out food. During a relatively brief period of time, the fast food industry has helped to transform not only diet, but also landscape, economy, workforce, and popular culture. The extraordinary growth of the fast food industry has been obsessed by fundamental changes in society. The whole experience of buying fast food has become so habitual, that it is now taken for granted, like brushing your teeth or stopping for a red light. However, what makes them Filipino is the history and society that introduced and adapted them. The people who turned them to their tastes and accepted them into their homes and restaurants, and specially the harmonizing culture that combined them into modern Filipinos fare. Students preferred some of the most popular fast food chains in the Philippines and these are Jollibee, Mcdonald, KFC, Chowking, Mang Inasal and many more and we wonder why?
BACKGROUND OF THE STUDY
The Fast food industry is popular all over the Philippines, the source of its innovation and many major fast food chains are based. The presence of multi-national fast food...