Fast Food Nation Chapter 10
Fast Food Nation Chapter 10: Globalization of Fast Food –
Consumers Leading World to Uniformity In the book “Fast Food Nation”, Eric Schlosser breaks down the fast food industry both in the United States and around the globe into various sections. In chapter 10 specifically, Global Realization, Schlosser examines all aspects of the globalization of this growing industry, how the perception of American imperialism affects certain societies, the impact the fast food on the economy, the effects of the food on the nation, and lastly the controversy and conflict that the industry ensues. Throughout the chapter, Schlosser essentially addresses both positive and negative effects of the fast food industry expanding internationally. Among these effects, we agree with Schlosser’s research in that the expansion of the industry benefits various countries politically and economically, yet in return is a major health issue. However, we believe that the overall effect the fast food industry will have on the world in the future is ultimately up to the consumers, and that they will lead the globe to mass uniformity. Initially, with the supplement of extra research, we agree that the expansion of the fast food industry was of much benefit both politically and economically to the countries the corporations decided to begin franchises in. In order to enhance Schlosser’s research about the economic and political benefits of the industry, such as McDonald’s being “the nation’s largest private employer” in Brazil, we discovered a Case Study constructed by two students at Nova Southeastern University that illustrates the economic and political benefits in India. It states that in India, “McDonald’s research concluded that in order to survive the brutal Indian government, it would have to hire locals as cashiers, cooks, managers, etc,” in which provided “ evidence to the Indian government that McDonald’s is not only customer friendly, but also employee friendly”. These students
Consumers Leading World to Uniformity In the book “Fast Food Nation”, Eric Schlosser breaks down the fast food industry both in the United States and around the globe into various sections. In chapter 10 specifically, Global Realization, Schlosser examines all aspects of the globalization of this growing industry, how the perception of American imperialism affects certain societies, the impact the fast food on the economy, the effects of the food on the nation, and lastly the controversy and conflict that the industry ensues. Throughout the chapter, Schlosser essentially addresses both positive and negative effects of the fast food industry expanding internationally. Among these effects, we agree with Schlosser’s research in that the expansion of the industry benefits various countries politically and economically, yet in return is a major health issue. However, we believe that the overall effect the fast food industry will have on the world in the future is ultimately up to the consumers, and that they will lead the globe to mass uniformity. Initially, with the supplement of extra research, we agree that the expansion of the fast food industry was of much benefit both politically and economically to the countries the corporations decided to begin franchises in. In order to enhance Schlosser’s research about the economic and political benefits of the industry, such as McDonald’s being “the nation’s largest private employer” in Brazil, we discovered a Case Study constructed by two students at Nova Southeastern University that illustrates the economic and political benefits in India. It states that in India, “McDonald’s research concluded that in order to survive the brutal Indian government, it would have to hire locals as cashiers, cooks, managers, etc,” in which provided “ evidence to the Indian government that McDonald’s is not only customer friendly, but also employee friendly”. These students