Family Management and Parenting

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FAMILY MANAGEMENT AND PARENTING

(CCFM 2052)

Assignment

PRO AND CONS OF MEDIA TO CHILDREN

NOOR AISHAH BINTI GHAZALLI(0820792)

NOOR ADIBAH BINTI SHAFIE(0827092)

MUHAMMAD AIMAN KAMAR RUDDIN(1012739)

MOHD FAHMI AHAMD KHAIRI(0915075)

MUHAMMAD FIRDAUS AHMAD MUSHTARI(0814977)

MUHAMMAD OZZY SYAMIL(0630341)

SECTION: 21

LECTURER: MDM. KHAIRANI

DATE SUBMITTED: 25.09.2010

INTRODUCTION

Children development nowadays have always been affected by their surrounding for example, what they see, what they hear, what they read or even what they used to follow what others do. This all matters seem to make children behave on what they usually behaved. It means that they easily follow what environment shows them. This so-called problem is called effects of media toward children.

Media can be described as communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes all aspect from social, psychology, electronics, printing, advertisement and many more. All this channels can be viewed as part of children life. It is because they grow with this type of things. If they not justly bought it, their people surrounding them will buy or even shows it.

This thing could be good and also could be bad. It is said to be good because they surely can shape the behaviour of children to good condition. For example, the internet now is used widely as part of education tools to help children development. It is also said to be bad when it lead will children to wrong way of life. In this matter, many people need to be accounted to help children from jump to this.

Many statistics can be found in many media tools on the effects of media on children. Taking one of the mass media; which is television tools, the study called Multi Screen Media Consumption 2010 indicated that out of 300 million consumers, 93% are still viewing televisions in weekly basis. It means, out of this percentage, difficult to indicate how much children from it. It expose that they are so many children watch televisions in leisure time. Other than that, the Pew study discovered that more than 31 percent of all U.S. adults use a mobile device to log onto the Internet this year and out of it, 20 percent among those between the ages of 18 and 29. The percentage of the statistics is still increasing.

In Islamic view, there are said that children is like plain canvas, it is their parent to paint it to make them become good or bad. From what can be understand is that parents, from the very beginning of children development have major role to control, shape and adapt their children toward healthy environment. What our prophet told us is that they are many steps in teaching our children. The steps are followed by people after him and it is seen to make better surrounding to children themselves. For example, the teaching is that we must teach children with patient, shows them good example and hear what they want to say first, not just starightly push anger to them.

So, to make it clear, here will be explained the mass media tools that believe to make some changes in children development. It could be negative, positive or even both to them. They are electronics media, social media, advertisement media and printing media.

CONTENTS

ADVERTISEMENT MEDIA

Positive Effects Of Advertisement On Kids 
• Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise. • Convincing ads, which centre around healthy food products, can help improve the diet of a child, if they are attractive enough.  Negative Effects Of Advertisement On Kids 

• Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get...
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