A study on the factors influencing the purchase of Yamaha bikes in Delhi region
To be submitted for the partial fulfillment for the degree of Masters of Business Administration (MBA)
Under the Guidance of
Gitarattan International Business School
GITARATTAN INTERNATIONAL BUSINESS SCHOOL
(Affiliated to Guru Gobind Singh Indraprastha University)
ROHINI, NEW DELHI- 110085
1) Title of the project:- A study on the factors ifluencing the purchase of Yamaha bikes in Delhi region. 2) Organization/Company:- YAMAHA MOTOR INDIA SALES PVT. LTD. Yamaha Motor India (YMI) Ltd. Is the fully owned subsidiary of Yamaha Motor Co. of Japan. YMI was initially known as Yamaha Motor Escorts Ltd. But the parent company, Yamaha Motor Company, purchased Escorts Ltd’s remaining 26% holding in their motorcycle joint venture Yamaha Motor Escorts Ltd. in June 2001. It was therefore renamed as Yamaha Motor India Ltd. YMI follows Yamaha Motor’s corporate mission of creating ‘Kando’-a unique Japanese word that means ‘touching people’s hearts’. ‘Kando’ also describes the ‘spirit of challenge’ to create new value surpassing customer expectations. YMI is committed to making products that benefit from the skills and technology used by Yamaha world-wide. To fulfill customer satisfaction, and meet the needs of the Indian market, YMI plans to produce one or more models in the first year, four models in three years. To achieve these goals, YMI will pursue the major objectives within the company.
3) Objective:- The objective of my research is as follows- * To sell the right product at right time to right people and also to understand the difference in the brand image of Yamaha and its competitors. * To attract people with the exiting offers and various gift vouchers and also to know that how many people know about the scheme on Yamaha’s bikes and which sources. *...