Factors Affecting Choice of Specialization in Mba

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IBS HYDERABAD|
BRM INTERIM REPORT|
FACTORS AFFECTING CHOICE OF SPECIALIZATION IN MBA|
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TABLE OF CONTENTS

TOPIC PAGE NO 1. BACKGROUND OF THE PROBLEM3

2. STATEMENT OF THE PROBLEM4

3. APPROACH TO THE PROBLEM5

4. RESEARCH DESIGN6
5.1 TYPE OFRESEARCH DESIGN 6
5.2 INFORMATION NEEDED6
5.3 DATA COLLECTION APPROACH 6
5.4.1 PRIMARY DATA6
5.4.2 SECONDARY DATA 7
5.4 SAMPLING PLAN AND TECHNIQUE7
5.5 DATA ANALYSIS7

5. PRE-TESTED QUESTIONNAIRE8-11

1. BACKGROUND OF THE PROBLEM
When students begin college, they're often intimidated by the rarified atmosphere of intellectual life, so their colleges walk them through course enrollment and see to it that they enroll in a variety of courses designed to give them a good start on academic life. After the first semester, however, students begin to make more informed and independent course choices, which may be based on requirements, practicalities, and personal bent. For every incoming college student, choosing the best course can be a difficult decision while choosing a major and thinking about the future career is yet another difficult task to reflect on. A major is a field in which a student chooses to specialize during its postgraduate study. The choice determines the academic discipline, environmental influences and the interest in the field of the student. There are some students who arrive on campus and know exactly what course or major to pursue and already having an idea what their future careers will be but most of the students do not know which major will get them there. In fact, due to the large number of courses available to students, most of them find themselves switching majors during college.

2. STATEMENT OF THE PROBLEM
This study attempts to find out the factors that influenced the Management students in choosing their course specialization. More specifically, this study will answer the following questions: 1. What course specialization in MBA is the most preferred choice among the students? 2. What is the common factor that influenced choice of specialization among Management students? Statement of Hypothesis

The hypothesis of the study is:
HO1: There is no significant difference between the weights assigned to different factors by management students when it comes to their choice of specialization.

3. APPROACH TO THE PROBLEM
Deciding which area to specialize in is critical part for students. The method for this study comprised collecting responses of first year management students through structured, close-ended questionnaire. The questionnaire consists of 12 factors that affect the choice of specialization in MBA. The factors include:

1. Interest in the Course
2. Faculty for the Course
3. Popularity of the Course among students
4. Previous Knowledge of the Course (at least a part)
5. Perceived Difficulty Level of the Course
6. Ease of Getting Good Grade
7. Family Influence
8. Useful for Future Prospects
9. Useful in getting a job
10. Study Time required for good grade
11. Close friend taking the courses
12. Ability to do well in the course
These factors were chosen from previous studies that documented similar phenomenon and focus group interview conducted as a pilot project before this study. Respondents were asked to mark their responses on these 12 factors on a five-point Likert scale with regard to the importance they attach to the factors.

4. RESEARCH DESIGN
A research design is a master plan specifying the methods and procedures for collecting and analyzing the needed information. It is a framework or blueprint that plans the action for the research project.

4.1 TYPE OF RESEARCH DESIGN...
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