1. Product & Company 3
1.1 Geely in Australia 4
2. Environment of Australian 4
2.1 Australia automobile market 5
2.2 China-Australia FTA 5
2.3 Opportunities and challenges 6
2.3.1 Opportunities 6
2.3.2 Challenges 7
2.4 Intermediary 7
2.5 Mode of transport 8
2.6 Regulatory Control & Documentation 9
2.7 Marketing Strategy 9
3. Conclusions 10
4. Reference 10
5. Appendix 10
The automotive trade is a major sector in the Australian economy. In 2011, it represented around $3.2 billion value add to the economy, including around $0.3 billion in exports and $2.9 billion in import. The automotive industry makes up around 5 per cent of Australian manufacturing and employs around 962000 people in motor vehicle and parts manufacturing. Based on the sales data, about 5 % vehicles are imported from China. (Government, 2012)
This paper will discuss the Export and Distribution Program to Australia to expand the market. It covers the environment of Australia, opportunities and challenges, marketing strategy and expansion and so on, in order to assess the feasibility of the our automobile to be placed a position in Australian market.
1. Product & Company
We select Geely Automobile as our product to export to Australia. Geely is a Chinese automobile manafacturing company that founded in 1986 by Li Shufu. It sells passenger cars under the Emgrand, Englon, Geely, Gleagle, and Volvo marques. In addition to China, Geely vehicles are sold in worldwide area like Russia, Australia and South Africa. It now runs facilities in seven cities across China with total production capacity of 400000 cars a year. Its mid-term outlook is to produce and sell 2 million vehicles annually by 2015, with half of the sales for exports.
2.1 Geely in Australia
On March 27, 2009, Geely Automobile company announced that it has successfully acquired Drivetrain Systems international (DSI), which... [continues]
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