Explain the Term ‘Globalisation of Culture’ Discuss the Contrasting Views of ‘Positive’ and ‘Pessimistic’ Globalists and Make Use of Examples to Illustrate Where You Stand in the Argument.
Explain the term ‘globalisation of culture’ Discuss the contrasting views of ‘positive’ and ‘pessimistic’ globalists and make use of examples to illustrate where you stand in the argument.
Globalisation means the period of time that products and services, or social and cultural influences, gradually become similar in all parts of the world. It can be seen that globalisation is creating a homogenized culture so, there is considerable evidence to support the pessimistic globalists viewpoint that many disadvantages of the globalisation can be found such as cultural imperialism, the concentration of ownership by large multinational organisation, the disruption of traditional products, and growing inequalities. This is often referred to as Americanization – the USA has exported their culture in terms of entertainment, fashion and food to the world and, as a result, ethnic heritages are destroyed. However, there are weak points in this argument. Some globalists suggest that there are positive outcomes from globalization, such as the opportunities to exchange culture, promote tolerance and remove cultural barriers. In other words, the globalisation makes people live in harmony, peaceful and evolves their life. Pessimistic globalists do not take adequate account of the positives.
Currently, pessimistic globalists argue that cultural imperialism has driven principally by economic interests. According to Helds (2004), global corporations spread western culture, depending on the increase of Americanization in different countries around the world. This can influence the life-style in societies and leads to dominance of western customs and values. By this it is meant that the western cultures, especially American, undermine local cultures. For example, many countries import a large number of television programs which have originated in the States. These typically showAmerican high school life, prom and cotillion – and this affects teenagers’ habits as they want to become
Globalisation means the period of time that products and services, or social and cultural influences, gradually become similar in all parts of the world. It can be seen that globalisation is creating a homogenized culture so, there is considerable evidence to support the pessimistic globalists viewpoint that many disadvantages of the globalisation can be found such as cultural imperialism, the concentration of ownership by large multinational organisation, the disruption of traditional products, and growing inequalities. This is often referred to as Americanization – the USA has exported their culture in terms of entertainment, fashion and food to the world and, as a result, ethnic heritages are destroyed. However, there are weak points in this argument. Some globalists suggest that there are positive outcomes from globalization, such as the opportunities to exchange culture, promote tolerance and remove cultural barriers. In other words, the globalisation makes people live in harmony, peaceful and evolves their life. Pessimistic globalists do not take adequate account of the positives.
Currently, pessimistic globalists argue that cultural imperialism has driven principally by economic interests. According to Helds (2004), global corporations spread western culture, depending on the increase of Americanization in different countries around the world. This can influence the life-style in societies and leads to dominance of western customs and values. By this it is meant that the western cultures, especially American, undermine local cultures. For example, many countries import a large number of television programs which have originated in the States. These typically showAmerican high school life, prom and cotillion – and this affects teenagers’ habits as they want to become