Explain how technological advances have helped organisations create products/services best suited to customers needs and how they were able to communicate effectively with their target audience.
One of the most dramatic forces shaping people's lives is technology. The pace of technological change in the world is accelerating. New technologies emerge virtually everyday, and many of these make products based on older technologies obsolete, almost overnight. Marketers must be able to track impending technological changes and ask themselves how these changes will impact its marketing activities. Many firms faced serious trouble because they failed to track technological change and were not able to adapt when new technologies threatened their existence. Advances in technology such as e-mail, cellular phones, and the Internet have made international marketing more affordable and convenient. Companies can operate a powerful information and sales channel with augmented geographical reach to inform and promote their businesses and products. By establishing one or more web sites, a company can list its products and services, its history and other information of interest to visitors. Unlike the ads and brochures of the past, the internet permits them to transmit an almost unlimited amount of information. Furthermore, since the Internet is worldwide, people from anywhere in the world can learn about the company and place orders. eBay Inc is a USA based company owning eBay.com, an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. In addition to its original U.S. website, eBay has established localized websites in thirty other countries. eBay Inc also owns Paypal, Skype and other businesses. In just a few years, technological advances helped eBay to go from little dot.com company to one of the biggest businesses in the world. It is an auction house that never sleeps, where anyone can be a buyer or a...
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