Executive Summary: Cotton On: A Major Player In The Retail Industry
Executive Summary
Cotton On has been a major player in the retail industry. However, in the face of strong competition, Cotton On needs to explore new aspects of the consumer market to distinguish itself. Fortuitously, there is a rise in personalized marketing and products. Personalized marketing is so attractive that its competitor, Zalora has already taken steps to capitalize on this trend (Zalora, n.d.). Hence, it is even more compelling for Cotton On to follow suit and keep up with the competition.
The first step of personalized marketing would be to collect data from the customers. Based on these data, personalized recommendations will be given to the customers. Cotton On should also consider providing customisation service on selected …show more content…
Hence, it is essential to incorporate elements that would distinguish oneself from its competitors. Incidentally, there has been an uprising trend of personalized marketing and products in which Cotton On can capitalize on to differentiate themselves from the rest. This can be achieved through personalized marketing where marketing content is specially tailored to the customers’ needs. Additionally, customizable products should also be made available to the customers. All in all, this is going to bring about a personalized shopping experience for the …show more content…
Cotton On relies mainly on its affordable pieces and word of mouth as ways of drawing in customers (Bastick, 2015). However, this is going to put Cotton On in a disadvantage as its competitors such as Zalora have been aggressive in its marketing campaign and has even capitalized on the trend of personalized marketing. It provides personality style assessment and personalized recommendation for its customers (Zalora, n.d.). Therefore, it is necessary for Cotton On to adopt personalized marketing before it loses out to its competitors in the area of marketing and subsequently losing its existing and potential customers. Since Cotton On has not been in favour of traditional marketing, personalized marketing may be a viable approach. Moreover, Cotton On has always been reliance on word of mouth to grow their consumer base (Bastick, 2015). Hence, personalized marketing may be a way to engage and retain its existing customers and thereafter leverage it as a platform to reach out to more potential
Cotton On has been a major player in the retail industry. However, in the face of strong competition, Cotton On needs to explore new aspects of the consumer market to distinguish itself. Fortuitously, there is a rise in personalized marketing and products. Personalized marketing is so attractive that its competitor, Zalora has already taken steps to capitalize on this trend (Zalora, n.d.). Hence, it is even more compelling for Cotton On to follow suit and keep up with the competition.
The first step of personalized marketing would be to collect data from the customers. Based on these data, personalized recommendations will be given to the customers. Cotton On should also consider providing customisation service on selected …show more content…
Hence, it is essential to incorporate elements that would distinguish oneself from its competitors. Incidentally, there has been an uprising trend of personalized marketing and products in which Cotton On can capitalize on to differentiate themselves from the rest. This can be achieved through personalized marketing where marketing content is specially tailored to the customers’ needs. Additionally, customizable products should also be made available to the customers. All in all, this is going to bring about a personalized shopping experience for the …show more content…
Cotton On relies mainly on its affordable pieces and word of mouth as ways of drawing in customers (Bastick, 2015). However, this is going to put Cotton On in a disadvantage as its competitors such as Zalora have been aggressive in its marketing campaign and has even capitalized on the trend of personalized marketing. It provides personality style assessment and personalized recommendation for its customers (Zalora, n.d.). Therefore, it is necessary for Cotton On to adopt personalized marketing before it loses out to its competitors in the area of marketing and subsequently losing its existing and potential customers. Since Cotton On has not been in favour of traditional marketing, personalized marketing may be a viable approach. Moreover, Cotton On has always been reliance on word of mouth to grow their consumer base (Bastick, 2015). Hence, personalized marketing may be a way to engage and retain its existing customers and thereafter leverage it as a platform to reach out to more potential