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Executive Summary Berger Paints Began Its Painting in Bangladesh Since Independence. and This Has Been a Footstep to Bring More Than 230 Years of Global Paint Industry Experience Into Bangladesh. over the Decades,

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Executive Summary Berger Paints Began Its Painting in Bangladesh Since Independence. and This Has Been a Footstep to Bring More Than 230 Years of Global Paint Industry Experience Into Bangladesh. over the Decades,
Chapter 3: The Marketing Environment
|What's Ahead |
|The Company's Microenvironment |
| |The Company |
| |Suppliers |
| |Marketing Intermediaries |
| |Customers |
| |Competitors |
| |Publics |
|The Company's Macroenvironment |
| |Demographic Environment |
| |Economic Environment |
| |Natural Environment |
| |Technological Environment |
| |Political Environment |
| |Cultural Environment |
|Responding To The Marketing Environment |
|Chapter Wrap-Up |
|Review of Concept Connections |
|Key Terms |
|Issues for Discussion |
|Marketing Applications |
|Campany Case |
|Comprehensive Case |

|[pic]|What's Ahead |

As we hurtle into the new millennium, social experts are busier than ever assessing the impact of a host of environmental forces on consumers and the marketers who serve them. "An old year turns into a new one," observes one such expert, "and the world itself, at least for a moment, seems to turn also. Images of death and rebirth, things
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