Examples Of Naturalistic Observation

In order to perform a naturalistic observation, I went to the University of Arizona’s food court in the Student Union to observe a convenient sample of people. On September 18, 2011 at approximately 7:15 pm. I observed 23 people for 15 minutes. There were 16 males and 7 females present during that time period. Without intruding, I watched as these people ate, socialized, and passed through the food court, but I paid particular attention to one target behavior: frequency of phone usage. My operational definition for frequency of phone usage is the number of times people glance at, text, or talk on any mobile device while in a public area. Over the course of 15 minutes, I used the scan sampling method to observe this target