Going for the Look
|On-Demand Writing Assignment | |You will have 45 minutes to plan and write an essay on the topic assigned below. Before you begin writing, read the passage carefully and plan| |what you will say. Explain Cohen’s argument and discuss the extent to which you agree or disagree with his analysis. Support your position, | |providing reasons and examples from your own experience, observations, or reading. Your essay should be as well-organized and carefully | |written as you can make it. | |“Retailers defend the approach to hiring based on image as necessary and smart, and industry experts see the point. ‘In today’s competitive | |retail environment, the methods have changed for capturing the consumer’s awareness of your brand,’ said Marshal Cohen, a senior industry | |analyst with the NPD Group, a market research firm. ‘Being able to find a brand enhancer, or what I call a walking billboard, is critical. | |It’s really important to create an environment that’s enticing to the community, particularly with the younger, fashionable market. A guy | |wants to go hang out in a store where he can see good-looking gals.’” | |Explain Cohen’s argument and discuss the extent to which you agree or disagree with his analysis. Support your position, providing reasons and| |examples from your own experience, observations, or reading. |
The sample student essays that follow reflect the EPT Scoring Guide’s criteria.
Sample student essay with a score of 6:
In today’s society, marketing is being taken to new heights. Not only do companies spend a majority of their money on advertising, they also use their employees as portable posters. If employees are supposed to be “walking billboards,” then most people would agree that not everyone will be eligible for that particular position. Discrimination is defined as showing favor unjustly. What some corporations are doing today is clearly unjust. People cannot control their appearance completely. Therefore, I must agree with Steven Greenhouse, the author of “Going for the Look, but Risking Discrimination.” Mr. Greenhouse has clearly shown in his article that only hiring certain people that “look great,” is definitely discrimination and should not occur. That is why I disagree with Mr. Cohen’s analysis. It is a known fact that one cannot sell everything by appearance alone. Mr. Cohen is a senior industry analyst with the NPD Group, a market research firm. He said, “Retailers defend the approach to hiring based on image as necessary and smart, and the industry experts see the point.” I thought that people were supposed to be hired based on their ability. In fact, Stephen J. Roppolo, a New Orleans lawyer who represents many hotels and restaurants, said “I tell employers that their main focus needs to be hiring somebody who can get the job done.” Hiring for looks must be fairly risky from a legal standpoint because even lawyers that represent the businesses are saying that they should hire based on merit so that they do not get into trouble with the law. I have seen some first hand examples of questionable hiring practices. Many of the restaurants near my home are excellent examples of hiring based on appearance. At the restaurants, I have noticed that the servers are usually Caucasian and that the bus-boys and chefs tend to be Mexican-Americans. I have also noticed that the Chinese restaurants in my area only have Asian-Americans as waiters and waitresses. I thought that America was on the way to becoming a place full...