Social identity theory is designed by Tajfel and Turner (1979) to explain how it is that people develop a sense of membership and belonging in particular groups, and how the mechanics of intergroup discrimination. Several interconnected mechanisms are at work with social identity theory. The core idea is that people tend to seek out-group membership as an affirmation of self-esteem, but that membership in a group alone is not enough to build self-esteem. To feel more self esteem, people have to believe that they are in the right group, which creates the need for a positive distinction from other groups. There are three cognitive processes that are Social Categorisation, …show more content…
The participants all lived in the Brixton area, which was seen as a poor and violent place and also where a lot of black people were thought to have lived there and were thought of being the main cause of violence. Within the first set of focus groups (total of 7), she asked teenagers to talk about Brixton, she asked them to ‘tell me about Brixton – what it is like for you to live here and how people outside Brixton think about Brixton’. Howarth used a topic guideline to ensure that central research questions were always covered (on community, inclusion, exclusion, identity, ethnicity, the media, prejudice, racism, the school). The organisation of focus groups into friendship groups made it possible for participants to discuss these experiences with admirable confidence, maturity and understanding. It can, nonetheless, be difficult for the social researcher to access such sensitive material. When the moderator is an outsider and when research participants assume (often correctly) that the researcher has little experience of the kind of discrimination and challenges to self-esteem that pervade their lives, mistrust and suspicion may harm the research relationship. The girls answered positively and were happy to be from Brixton and did not want to move away and did not see any problems. This would shock people, as they would have thought people would move away if they had the chance. They are creating a social identity, as they are happy to be a part of the Brixton