Evaluate the External Corporate Communications of an Existing Product or Service

Topics: Television advertisement, Brand, Theme music Pages: 5 (2027 words) Published: April 18, 2013
Evaluate the external corporate communications of an existing product or service Types of external corporate communications
Write down the meaning of each and give examples
Related to CWOA
* Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions, services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV, leaflets and Radio. CWOA inform their customers about new events taking place via Television advertisement as well as posters on public transport vehicles and on their websites. Their recent service is the Zufari which is a bit like a safari but at the CWOA location. CWOA will inform families and their loyal customers about this new and exciting service that they will start providing over the Easter Holidays through TV advertisement, leaflets and their website. * Packaging – Packaging is a process to which business follow in order to protect their products from damages and ensure the product is safe and clean which stays fresh. Packaging sells a product more effectively for a business that it would without it. Customers feel more confident when purchasing products because they know that the product is safe, clean, and best of all brand new. Packaging mostly is process by plastic but can be corrugated board as well as metal glass and paper. CWOA have their souvenir shops that have products all packaged with good aesthetics. They are packaged in clear plastic bags. For example their T-shirts will have the CWOA logo and will be in a clear plastic package for the customer to see and handle properly whilst the t-shirt also being protected from dirt. * Logos – Logos are a form of identify to differentiate a business from its competitors. It helps consumers recognise all types of businesses and therefore competition rises as well. If one logo is better than another either because of the way its name is or the style, it makes a lot of difference to the sales and profits of a business. For example the Armani logo is very famous and therefore has expansive products. On the other hand, George a clothing line that sells at retails of Tesco is not as popular, however their products are very cheap but may not live up to its expectations of high quality. CWOA have a recognisable logo that is easy to read and understand globally. It is very attractive logo that has been designed for years that consumers instantly recognise the great quality experience at the attractions. * Methods – There are different types of methods to communicate with the outside or external of the business such as the public to inform of new products and sales and or publish sales figures on the internet which has to be met by law. There are methods to inform people of their new products to ensure they are attracted to it and its value by its price. CWOA are currently launching their new service called Zufari which is a family adventure that looks at all the different kinds of animal in the same theme of a Safari. CWOA will use methods to attract their customers to its new service. On their website they would use large, bold and colourful colours to attract readers, pictures to engage their mind and theme styles that relate to animals. Pricing methods to attract them to purchase and book online which may be a cheaper alternative such as a family deal of 4 with 20% off before a certain date. * Mission Statements –Mission statements are a summary of the aims and values of a company, organization, or individual. It is a statement of their core purpose and focus that doesn’t change for a very long time. These statements can be found on any organisation website. The mission statement for CWOA can be found on their Merlin entertainment group website as well. ‘Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate’. Mission statements underline the...
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