Preview

Ethics of Starbucks Corporation

Good Essays
Open Document
Open Document
1147 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ethics of Starbucks Corporation
Starbucks Corporation is the international coffee and the largest coffeehouse in the world based in seattle, Washington. The company has expanded rapidly with over 16,858 stores in 50 countries, including 11,000 in the united states, over 1000 in Canada and over 700 in uk. Starbucks don’t sell only coffee but there are variety in the consumer products that they offer such as hot and cold sandwiches and Panini, pastries ,snacks and other hot and cold drinks. The company’s products are seasonal or specific to the locality of the store. Starbucks also has an entertainment division and hear music brand, the company also markets books, music and films. Starbucks brand ice-creams and coffee are also offered at grocery stores.

The Mission statement of Starbucks is to ” inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Starbucks believe that conducting business ethically and striving to do the right thing are vital to the success of the company. However, Starbucks corporation have been a target of protests and vandalism in the previous years on issues related to sustainability. But Starbucks have always been socially responsible and made it a priority to the development of new ways of addressing diverse impacts of business in society. Like every corporation, Starbucks has its own Standard of Business Conduct which facilitates legal compliance and ethics training; investigates sensitive issues such as potential conflicts of interest; and provides additional channels for partners to voice concerns. Partners are encouraged to report all types of issues or concerns to the program through their choice of the offered communication channel.

The key goal and the important aspect of Business ethics is Sustainability. Sustainability is emerged from the environmental perspective because of the effective management of physical resources that are conserved for the future. But the concept of sustainability is not only broadened to

You May Also Find These Documents Helpful

  • Powerful Essays

    Starbucks is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 179 in Turkey, 171 in Thailand, and 167 in Germany (Starbucks Corp). They are also in the food industry, but they are the…

    • 3401 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Starbucks unique selling proposition was their brand image. They have always placed itself as an exclusive brand and have enabled their customers to experience a rich taste in comfortable environment. They have emerged as a leading global company with the perspective of making difference in people’s life by delivering quality based product all around the globe. Presently the company is working at their best in Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Egypt, Switzerland, Taiwan, Thailand, United Kingdom, United States, South Korea, Singapore, China, Philippines, Australia, Oman, Malaysia, Qatar and Saudi Arabia (Taghred, Ehab Aziz, Bassem Naguib,…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Starting in Seattle with one store, Starbucks has grown across the country and has become a household name delivering one of the best tasting coffees in existence. The first Starbucks opened in 1971, serving fresh roasted coffees. “Today, more than 15,000 stores in 50 countries, Starbucks are the premier roaster and retailer of specialty coffee in the world” (Starbucks, para. 7, 2010). The organization has been successful because of excellent managerial skills and implementing sound business decisions. Starbucks mission statement reads as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2010, p. 1). The company values its relationships with communities, its stores, business partners, shareholders, and employees. Responsible ethical character and compliance helps the Starbucks brand protect its reputation. This paper will explain the role of ethics, procedures, Securities and Exchange Commission (SEC) compliance, and evaluate the financial performance of the Starbucks organization.…

    • 1649 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea, Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 in Canada, 973 in Japan, 778 in Great Britain, 621 in China, 441 in South Korea, 350 in Mexico and 269 in the Philippines. Offering to its consumers’ different coffees with unique flavors, tea and beverages, including food snacks and coffee accessories Starbucks has attracted consumers and turned them into loyal customers. (Starbucks Coffee Company, 2012)…

    • 1052 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Starbucks Corporation, founded in 1985 in Seattle, Washington, purchases, roasts and sells whole bean coffees at retail locations worldwide. Starbuck’s in-store products include brewed coffees, espresso beverages, blended beverages, complimentary food items, teas and brewing equipment. At the end of 2009, Starbucks operated through 7, 803 retail locations in 49 countries (Annual Report 4). In recent years, Starbucks’s stock has risen to near record highs (Starbucks Corporation – Finance).…

    • 847 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Ethical standards play an intricate role in safe guarding companies’ assets. To ensure that all employees understand what the company expects of them, Starbucks establishes procedures for the employees to follow. One of Starbucks’ procedures is to use “ethical trading and responsible growing practices” (Ethical Sourcing, 2011, para. 1). This procedure ensures that Starbucks’ product is the best on the market. Starbucks has also established Coffee and Farmed Equity (CAFE) Practices. The CAFE Practices are a set of measurable standards focused in four areas: Product Quality, Economic Accountability, Social Responsibility, and Environmental Leadership (Starbucks Corporation, 2011). The CAFE Practices are in place to ensure that all parties involved are conducting business ethically. Product Quality is essential to ensure repeat business. Economic Accountability is set in place to ensure that the company purchases products ethically. Starbucks has a third-party to evaluate Social Responsibility and Environmental Leadership (Starbucks Corporation, 2011). These two areas evaluated by a third-party, guarantees Starbucks…

    • 1633 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Many factors accounted for the extra-ordinary success of Starbucks in the early 1990’s. Starbucks owns nearly one-third of America’s coffee bars, which is more than its next five biggest competitors combined. Almost all of Starbucks’ locations in North America are company-owned stores located in high-traffic, high-visibility settings such as retail centers, office buildings, and university campuses. This made Starbucks a very convenient coffee bar because of the many different locations. Starbucks also worked to add more depth to their product in the coffee shops. In addition to selling whole-bean coffees, these stores sold rich-brewed coffees, Italian-style espresso drinks, cold-blended beverages, and premium teas. Product mixes vary depending on the stores size and location; however, most stores offer a variety of pastries, sodas, juices, coffee-related accessories and equipment, CDs, games, and seasonal novelty items.…

    • 2285 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Starbuck's Swot Analysis

    • 1549 Words
    • 7 Pages

    Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries worldwide. The company operates primarily in the US. It is headquartered in Seattle, Washington and employs about 150,000 people. Starbucks mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (www.Starbucks.com). Top management believes in involvement in the activities of the corporation and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is directly related to customer satisfaction.…

    • 1549 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world,with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks' stores.The company planned to open a net of 900 new stores outside of the United States in 2009,but has announced 900 store closures in the United States since 2008.…

    • 654 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)…

    • 1739 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Starbucks

    • 1215 Words
    • 5 Pages

    The Starbucks Company was initiated in the year 1971 in Seattle when three friends Jerry Baldwin, Zev Siegl, and Gordon Bowker had opened up a small coffee shop. However there have been several changes over these years where the company experienced selling out and expansion processes before the position where it has reached now (Garza). Starbucks had always considered the fact that communities should be served at their best and hence such corporate social responsibilities were performed by the company ever since their coffee shop initiated (Being a Responsible Company, 2011). The company is committed to provide “good governance, ethical conduct and social responsibility” along with maintaining relationships with the stakeholders of the company (My Starbucks, n.d., p.10).…

    • 1215 Words
    • 5 Pages
    Better Essays
  • Better Essays

    One of the first things that a visitor to the Starbucks web site will notice is that there is a link to a “Responsibility” segment of the site. This link opens the reader to the plethora of programs that Starbucks is involved in from Building Greener Stores, to Protecting Clean Water, to changing the way coffee is grown to protecting rain forests. Additionally, the site provides links to Starbucks’ corporate efforts in the areas of: Environment, Diversity, Ethical Sourcing, Wellness and, Community. In short, Starbucks’ web site includes many corporate initiatives to create and maintain a sustainable corporate environment as well as sustaining the larger ecology of its communities and the planet. The message to the casual reader is that it is a great place to work and something more than a coffee shop. To the employees, it…

    • 991 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    o Ethisphere 2012, 2012 world 's most ethical companies, viewed 10 November 2012, o Fredrick Ouko 2012, ANDY Receives 2012 Starbucks Youth Action Grant, ANDY Action Network for the Disabled, viewed 10 November 2012, o Starbucks Coffee Company 2012, Being A Responsible Company, viewed 10 November 2012, o Starbucks Coffee Company 2012, Community S ervice, viewed 8 November 2012, o Starbucks Coffee Company 2012, Engaging Young People, viewed 8 November 2012, o Starbucks Coffee Company 2012, Our Heritage, viewed 8 November 2012, o Starbucks Coffee Company 2012, Recycling & Reducing Waste, viewed 8 November 2012, o Starbucks Corporation 2011, o Telegraph Media Group Limited 2012, Forty years young: A history of Starbucks, viewed 10 November 2012, , viewed 1 October 2012,…

    • 4162 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Assuming the role of CEO of Starbucks, one would have to be concern themselves with the positioning of others and realize the magnitude of where Starbucks began from humble beginnings in 1971 to a global corporation that easily affects people from all walks of life (Ferrell, Fraedrich, Ferrell, 2015). In this discussion, one will learn the importance of having a sense of duty to perform a job well done from an ethical point of view. In this discussion one will learn why having moral and ethical behavior is important to the sustainability of a firm grounded in principal and values (Ferrell, Fraedrich, & Ferrell, 2015). This discussion also point to communication, that communication is a significant life-line of a corporation (Ferrell, Fraedrich,…

    • 1300 Words
    • 6 Pages
    Good Essays
  • Good Essays

    such as children who may be disadvantaged. First of all, on August 14 2007, Mattel`s product,…

    • 2352 Words
    • 10 Pages
    Good Essays