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Essay On Racial Identity

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Essay On Racial Identity
Racial Identity refers to whether or not there is a higher representation of white men and women in the magazines in comparison with other ethnicities.. For the racial identity variable, I considered it significant each time the image projected a individual with a white american display. My goal was to determine whether or not these magazines used a specific model or type of image for its advertisement. Stereotypically, I thought that there would be a model of consistency amongst the forms of advertisement displayed. I believed there would be a high percentage of white men and women represented in both Cosmopolitan and GQ due to the stereotypes associated with race and how society has controlled what we should strive to look like. For Cosmopolitan …show more content…
Women are objectified and sexualized in Cosmopolitan at a higher percentage than that of men in GQ. In the five variables that I outlined my research around the only element that Men in GQ outnumbered the women was in the overall size. Each of the other four variables women in Cosmopolitan exceeded a higher percentage through body display, clothing, movement, and identity. These results are important because It shows how there has been very little improvement made towards the objectification and stereotypes that surround women in media and advertisement through the years. Women of all ages read magazines, and see all the different forms of advertisement on tv and the example that the publishers are setting effects the way women view themselves and often times result in women having lower self esteem. Both men and women are held at a such a high standard set by society to look perfect in every aspect possible. Although there seems to be some progress made in raising awareness about the ways in which advertising and social media objectifies both sexes, there is still so much more improvement to be made so that future generations don’t feel the burden of living up to the harsh standards we have

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