Entrepreneurship in Tourism and Hospitality

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|SOUTHERN CROSS UNIVERSITY |

ASSIGNMENT COVER SHEET

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Your assignments must be submitted as either Word documents (with .doc extension, NOT.docx), text documents with .rtf extension or as .pdf documents. If you wish tosubmit in any other file format please discuss this with your lecturer well before theassignment submission date.

|Student Name: |Kalendarev Mikhail | |Student ID No.: |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence | |Assignment No.: |2 | |Assignment Title: |Opportunity analysis report | |Due date: |December 14, 2012 | |Date submitted: |December 13, 2012 |

Declaration:

I have read and understand the Rules relating to Awards (Rule 3.17) as contained in the University Handbook. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.

|Signed: |Kalendarev Mikhail | |(please type your | | |name) | | |Date: |13/12/12 |

Table of contents

Executive Summary3
1.0Introduction4
2.0 Idea and Competition4
2.1 Description of the venture & Service provision4
2.3 Why it is innovative4
2.4 Location5
2.5 Number of rooms and itsprices6
2.5.1 Price determinants7
2.6 Competition8
2.7 SWOT analysis9
3.0 Target Market and reasons for its selection11
3.1 Industry Analysis12
3.1.1 Demand outlook – bargaining power of buyers12
3.1.2 Supply outlook – bargaining power of suppliers13
3.1.3 Barriers to Entry13
3.1.4 Substitutes14
3.2 Market Size & Trends14
3.3 Estimated Market Value17
3.4 Estimated Sales Forecasts for 3 Years17
4.0 Assessing my entrepreneurial capabilities17
4.1 Team Experience18
4.2 HR Plan18
5.0 Equipment needs20
7.0 Conclusion22
REFERENCE LIST23

Executive Summary

This opportunity analysis report is aimed at assessing the feasibility of new hotel project with its main location in Denmark. It covers four major sections.

The first section describes the project idea including why it is innovative and identifies the competitors for the idea. The innovatory idea is to build eco-friendly hotel with variety of sustainable solutions integrated in it. The main foundation for the price is value-based pricing policy with the main reason to capture green consumers’ value through environmentally-friendly...
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