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|Student Name: |Kalendarev Mikhail | |Student ID No.: |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence | |Assignment No.: |2 | |Assignment Title: |Opportunity analysis report | |Due date: |December 14, 2012 | |Date submitted: |December 13, 2012 |
I have read and understand the Rules relating to Awards (Rule 3.17) as contained in the University Handbook. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
|Signed: |Kalendarev Mikhail | |(please type your | | |name) | | |Date: |13/12/12 |
Table of contents
2.0 Idea and Competition
2.1 Description of the venture & Service provision
2.3 Why it is innovative
2.5 Number of rooms and itsprices
2.5.1 Price determinants
2.7 SWOT analysis
3.0 Target Market and reasons for its selection
3.1 Industry Analysis
3.1.1 Demand outlook – bargaining power of buyers
3.1.2 Supply outlook – bargaining power of suppliers
3.1.3 Barriers to Entry
3.2 Market Size & Trends
3.3 Estimated Market Value
3.4 Estimated Sales Forecasts for 3 Years
4.0 Assessing my entrepreneurial capabilities
4.1 Team Experience
4.2 HR Plan
5.0 Equipment needs
This opportunity analysis report is aimed at assessing the feasibility of new hotel project with its main location in Denmark. It covers four major sections.
The first section describes the project idea including why it is innovative and identifies the competitors for the idea. The innovatory idea is to build eco-friendly hotel with variety of sustainable solutions integrated in it. The main foundation for the price is value-based pricing policy with the main reason to capture green consumers’ value through environmentally-friendly...
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