employee retention of generation Y
A study on employee retention strategies of Financial Service Providers in India with special focus on Generation Y expectations
Research Proposal Submitted for the Admission of the
Doctor of Philosophy
In
Management
By
Miss. PallaviZagade
(PET Seat No: 10134 )
Assistant Professor, Sheila Raheja School Of Business Management And Research,
Khernagar, Bandra (East), Mumbai 400051
Proposed title of research
A study on employee retention strategies of Financial Service Providers in India with special focus on Generation Y expectations
Abstract
The advent of liberalization and globalization in 1991 and the economic reforms that followed made India an important player in the growing economies of the world. It brought a sea-change in the financial services, banking and financial institutions. It brought the best international practices and an efficient workway. It opened a plethora of jobs in the financial sector.
The new generation, Generation Y, Generation Next, Facebookers, Screenagers are the people born between 1980 to 1995. Studies conducted throughout the world have shown a clear shift in focus on this generation particularly in giant Asian economies of India and China. Generation Y is tech savvy, futuristic in approach and needs 24*7 access to new changes. Generation Y represents a segment of employees which is considered to be in need of high maintenance with unique and challenging expectations.
As per the survey conducted by Steelcase in early 2010 in India and China on Generation Y who is the next generation beginning to enter the workforce in large numbers and accounts for around 426 million in India and 218 million in China.
The financial sector constitutes the vital aspect of Indian economy in terms of employee potential and its contribution to national income. The financial service space is characterized by revolutionary innovations and exponential growth and development in every possible field.
It is in this context that the
Research Proposal Submitted for the Admission of the
Doctor of Philosophy
In
Management
By
Miss. PallaviZagade
(PET Seat No: 10134 )
Assistant Professor, Sheila Raheja School Of Business Management And Research,
Khernagar, Bandra (East), Mumbai 400051
Proposed title of research
A study on employee retention strategies of Financial Service Providers in India with special focus on Generation Y expectations
Abstract
The advent of liberalization and globalization in 1991 and the economic reforms that followed made India an important player in the growing economies of the world. It brought a sea-change in the financial services, banking and financial institutions. It brought the best international practices and an efficient workway. It opened a plethora of jobs in the financial sector.
The new generation, Generation Y, Generation Next, Facebookers, Screenagers are the people born between 1980 to 1995. Studies conducted throughout the world have shown a clear shift in focus on this generation particularly in giant Asian economies of India and China. Generation Y is tech savvy, futuristic in approach and needs 24*7 access to new changes. Generation Y represents a segment of employees which is considered to be in need of high maintenance with unique and challenging expectations.
As per the survey conducted by Steelcase in early 2010 in India and China on Generation Y who is the next generation beginning to enter the workforce in large numbers and accounts for around 426 million in India and 218 million in China.
The financial sector constitutes the vital aspect of Indian economy in terms of employee potential and its contribution to national income. The financial service space is characterized by revolutionary innovations and exponential growth and development in every possible field.
It is in this context that the