Emo Subculture

The Emo subculture consists of two distinct groups. The Emo Subculture The term "Emo" that is now applied to individuals originated as short hand for "Emotional music" Traditional Emo Sub-Culture This "emotional music" draws from a broad range of contemporary genres linked with the common consistent themes of emotionally vivid views often associated with adolescence. For many youths of the mid-80s this music functioned as a safe-haven for emotional expression. Over time a subculture was formed around this mutual appreciation and in turn became a safe-haven where youths could freely express themselves while facilitating social interactions and identity formation for these introspective people. From this sprang the Emo subculture that rejected the mainstream in favor of independent performances. Additionally this culture allowed individuals to express their societal views with like minded people, creating the activist stance they are known for today. As the popularity of the Emo movement grew it became much more accessible to the mainstream industry. Modern Emo Subculture As a result a re-invention of the music and culture was spawned and became the Modern Emo Subculture. While sharing many traits with the traditional Emo this new subculture embraced the mainstream direction of the Emo-music. In time the modern Emo would drift further from it's origins and the previously extreme individualism and non-conformist outlook was replaced with the familiar features of a Trend. This change in outlook paved the way for the signature style Emos are known for today as fans of popular Emo bands began to emulate their idols in both dress and style. The modern day Emo has ironically become heavily influenced by mainstream media and popular figures Emo Influences The Seven P's Marketing to Emos The product we are offering is a clothing range suited to the Emo culture. Product Our product will be differentiated from our competitors in a variety of ways. Our primary method of